Performance indicators for the Myrtle Beach short-term rental market based on reliable data.
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The highest-performing listings in Myrtle Beach.
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Challenging to Investors
Myrtle Beach prohibits STRs in all standard residential zones (only RMV allowed) and caps viable inventory to select commercial/high-density districts; STRs are treated as commercial uses with a revenue-based business license, mandatory tax registrations and remittance, and added safety/compliance documentation. Enforcement is strict (violations are misdemeanors with fines/jail and possible license revocation) and a 2025 overlay further restricts conversions, making the market technically legal but highly constrained and riskier for investors.
Local STR Agent
STR specialist · Myrtle Beach, SC
Myrtle Beach, South Carolina, is a prominent coastal city known for its extensive sandy beaches, golf courses, and family-friendly attractions. As of the latest data, the city's population is approximately 35,000 residents. Myrtle Beach is situated roughly 95 miles (153 kilometers) from Charleston, SC, the nearest major city.
The appeal of Myrtle Beach for short-term rentals is manifold. First and foremost, its 60 miles of sandy shores along the Atlantic Ocean attract numerous visitors year-round. Myrtle Beach also features a variety of notable landmarks and attractions. The Myrtle Beach Boardwalk, for instance, is a bustling hub of restaurants, shops, and entertainment venues (more information can be found at MyrtleBeachBoardwalk.com). Another major attraction is the SkyWheel, a 200-foot tall Ferris wheel providing panoramic views of the coastline (SkyWheel Myrtle Beach).
For family-oriented activities, Broadway at the Beach offers a mix of dining, shopping, and entertainment options (Broadway at the Beach). Meanwhile, golf enthusiasts flock to the area for its numerous golf courses, including the renowned King’s North at Myrtle Beach National (King's North Golf Club).
Myrtle Beach's favorable climate, abundant attractions, and proximity to larger cities like Charleston make it a desirable location for short-term rentals, appealing to both families and solo travelers seeking a coastal getaway.