Mount Pleasant, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Mount Pleasant short-term rental market based on reliable data.

Listings

386 / 657

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$59,671

Middle-Earners Revenue

Occupancy

73%

Middle-Earners Occupancy

Home Value

$882,742

Median Home Sale Price

Top Earners

$116,175

Top-Earners Revenue

Mount Pleasant

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mount Pleasant.

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C

Challenging to Investors

Mount Pleasant Regulations

STRs are allowed but constrained by a hard cap of 400 permits (fully issued for 2025 with a wait list), strict location bans (Old Village, multifamily), a two-tier permitting system with significant fee/tax differentials, and substantial compliance (local agent within 60 minutes, multiple registrations, posting and advertisement requirements). These constraints raise risk and cost, making operations challenging for most new investors.

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About Mount Pleasant

Mount Pleasant sits on a peninsula in Charleston County, South Carolina, just northeast of Charleston across the Cooper River. With a population of roughly 90,000 residents, it is one of the largest municipalities in the state and functions as one of the most established suburbs of the historic Lowcountry port city. The town has a relaxed, coastal-resort atmosphere shaped by grand oaks draped in Spanish moss, working shrimp docks, and wide views over the harbor and surrounding marshlands. It is best known as a gateway to the Atlantic beaches of Isle of Palms and Sullivan's Island, and as the home of one of the Southeast's most visited naval attractions. Historic downtown Charleston lies only about five miles to the southwest, connected by the Arthur Ravenel Jr. Bridge.

Patriots Point Naval & Maritime Museum anchors the town's western waterfront on the Charleston Harbor side, roughly a ten-minute drive from anywhere in central Mount Pleasant. The museum complex is built around the aircraft carrier USS Yorktown and also includes the destroyer USS Laffey, Cold War–era submarines, and a Vietnam-era Naval Support Activities exhibition. Visitors can tour the flight deck, hangar bays, and crew quarters, making it a major draw for families and military-history enthusiasts year-round.

Just a short drive inland on US Highway 17, Boone Hall Plantation is one of the oldest working plantations in the South Carolina Lowcountry, famous for its nearly half-mile Avenue of Oaks lined with centuries-old live oaks. The site offers guided tours of the main plantation house, reconstructed slave cabins, and grounds that have hosted a popular seasonal strawberry festival. It gives visitors a tangible, if complicated, window into the agricultural and cultural history of the region.

For a more low-key outing, Shem Creek is the social heart of Mount Pleasant, threading through the marsh just a few minutes from the Ravenel Bridge. The creek is lined with casual seafood restaurants, shrimp boats, and kayak launches, and it remains a favorite spot for sunset watching and dolphin spotting. From Shem Creek, drivers can reach the causeway to Sullivan's Island in about ten minutes, where Fort Moultrie and quiet Atlantic beaches await, while Isle of Palms lies just beyond to the northeast with a long, swimmable strand and a public county park.

The combination of beach access, harborfront culture, strong dining, and a quick bridge connection to one of America's most historic downtowns makes Mount Pleasant an unusually well-rounded base for a short-term rental. Guests can spend mornings on the sand, afternoons touring a plantation or a WWII-era aircraft carrier, and evenings sampling Lowcountry cuisine along the creek or in Charleston, all without straying more than a few miles from their door.

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