Performance indicators for the Marion short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Marion.
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Challenging to Investors
Marion treats STRs under NAICS lodging categories, so STRs are permissible primarily as hotels/motels in limited commercial zones; residential districts generally prohibit lodging uses and require conditional-use B&B approval in select areas. There is no dedicated city STR permit/license program, forcing investors to navigate zoning approvals, building/fire inspections, business licensing, and state/local tax registrations without a clear, streamlined STR pathway. The uncertainty around use eligibility and compliance steps raises investor risk despite the absence of hard caps and an overall neutral tone.
Local STR Agent
STR specialist · Marion, SC
Marion is a city in and the county seat of Marion County, South Carolina, United States. It is named for Francis Marion, a brigadier general from South Carolina in the American Revolutionary War. The population was 6,939 at the 2010 census.
