Hilton Head Island, SC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Hilton Head Island short-term rental market based on reliable data.

Listings

4357 / 10401

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$46,054

Middle-Earners Revenue

Occupancy

64%

Middle-Earners Occupancy

Home Value

$787,147

Median Home Sale Price

Top Earners

$109,084

Top-Earners Revenue

Hilton Head Island

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hilton Head Island.

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C

Challenging to Investors

Hilton Head Island Regulations

STRs are permitted citywide but come with moderate permitting and compliance: $250 STR permit + $10 business license + revenue-based business tax + 10% A‑Tax, site plans, and required 24/7 one‑hour response, with extra registration fees in Sea Pines/Palmetto Dunes. Pending 2026 amendments add inspections, parking caps, and life‑safety controls, creating a known but non‑trivial compliance burden that limits investor friendliness.

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About Hilton Head Island

Hilton Head Island is a barrier-island resort town in Beaufort County, South Carolina, with a year-round population of about 40,000 residents. Long associated with broad Atlantic beaches, manicured sea-island landscapes, and an unusually dense concentration of golf and tennis facilities, the island carries a polished Lowcountry character that has made it one of the Southeast's signature vacation destinations. It sits in the southernmost stretch of South Carolina's coast, roughly 30 miles north of Savannah, Georgia, and about 95 miles southwest of Charleston.

One of the island's marquee draws is Sea Pines Resort, a sprawling plantation-style enclave on the south end of Hilton Head that contains the famous Harbour Town Marina and its red-and-white striped lighthouse. Sea Pines is also home each spring to the RBC Heritage, a long-running PGA Tour event. Harbour Town is roughly 15 to 20 minutes by car from the central and northern parts of the island, depending on bridge and signal traffic.

Just off the island to the northwest, accessible via the bridges toward Bluffton, Pinckney Island National Wildlife Refuge offers a quieter, more natural counterpoint to the resort atmosphere. Managed by the U.S. Fish and Wildlife Service, the refuge covers more than 4,000 acres of salt marsh, tidal creeks, and maritime forest and is a popular destination for hiking, birding, and cycling. From mid-island, the drive to its trailheads typically takes about 15 to 20 minutes.

A second nature-oriented stop is the Sea Pines Forest Preserve, a roughly 600-acre tract of pine and hardwood forest threaded with paved and dirt paths. It lies within Sea Pines, near Harbour Town, and is well used by cyclists, joggers, and families looking for shaded walking trails and the chance to see wading birds, deer, and the occasional alligator from a boardwalk. The preserve is about 15 to 25 minutes from most lodging on the north end of the island.

A final anchor is the Coligny Beach Park area on the island's south-central shore, a beloved public beach access point ringed by the Coligny Plaza shopping and dining district. Shaded paths, swings, and outdoor showers make it a favorite among returning families. From the northern end of the island, reaching Coligny usually takes around 10 to 15 minutes by car.

Together, these features make Hilton Head Island a well-rounded base for short-term rentals. Visitors can move easily between upscale resort amenities, Lowcountry nature preserves, and Atlantic beaches, while day trips to historic Savannah, the antebellum streets of Beaufort, and the growing restaurant and shopping scene in Bluffton are all within roughly a 30- to 45-minute drive.

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