Greenville, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Greenville short-term rental market based on reliable data.

Listings

1370 / 2704

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$28,262

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$321,243

Median Home Sale Price

Top Earners

$55,749

Top-Earners Revenue

Greenville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Greenville.

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C

Challenging to Investors

Greenville Regulations

STRs are technically allowed but heavily confined to limited commercial/mixed‑use zones; new residential STRs have been banned since July 15, 2023, and investors face multi‑permit requirements, a $1M liability minimum, and active enforcement with no grandfathering.

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About Greenville

Greenville, South Carolina is a vibrant city known for its scenic beauty and cultural attractions. With a population of approximately 72,000 residents, it is the largest city in Greenville County. Greenville is located about halfway between Atlanta, Georgia (145 miles southwest), and Charlotte, North Carolina (100 miles northeast), making it an accessible destination for visitors from major urban centers.

Greenville's appeal for short-term rentals is bolstered by its thriving downtown area, which features a mix of historic charm and modern amenities. One of its major attractions is Falls Park on the Reedy (https://www.fallspark.com/),,) an urban oasis with stunning waterfalls, gardens, and walking trails. The Liberty Bridge, a distinctive pedestrian bridge, offers breathtaking views of the waterfalls and the Reedy River.

The city is also home to the Peace Center (https://www.peacecenter.org/),,) a premier performing arts venue that hosts Broadway shows, concerts, and other live performances. Furthermore, sports enthusiasts can enjoy Fluor Field (https://www.milb.com/greenville/ballpark/fluor-field),,) a mini replica of Fenway Park and home to the Greenville Drive, a minor league baseball team.

Another notable landmark is the Greenville Zoo (https://www.greenvillezoo.com/),,) which offers fun and educational experiences for families. The Swamp Rabbit Trail, a 22-mile multi-use greenway, attracts both locals and visitors for biking, running, and walking.

The combination of Greenville's strategic location, rich cultural scene, and excellent recreational opportunities make it an appealing destination for travelers seeking short-term rental accommodations.

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