Performance indicators for the Florence short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Florence.
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Challenging to Investors
Owner-residency requirement (legal voting and driver’s license address) bars non-owner-occupied investment STRs, and the two-bedroom cap and strict zoning limit viable properties; parking constraints and registry/inspection mandates add compliance complexity.
Local STR Agent
STR specialist · Florence, SC
Florence is a city in and the county seat of Florence County, South Carolina, United States. It lies at the intersection of Interstates 20 and 95 and is the eastern terminus of the former. It is the primary city within the Florence metropolitan area. The area forms the core of the historical Pee Dee region of South Carolina, which includes the eight counties of northeastern South Carolina, along with sections of southeastern North Carolina. As of the 2020 census, the population of the city was 39,899, making it the 10th-most populous city in the state.Florence is one of the major cities in South Carolina. In 1965, Florence was named an All-American City, presented by the National Civic League. The city was founded as a railroad hub and became the junction of three major railroad systems, including the Wilmington and Manchester, the Northeastern, and the Cheraw and Darlington.