Easley, SC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Easley short-term rental market based on reliable data.

Listings

108 / 193

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$26,690

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$323,559

Median Home Sale Price

Top Earners

$47,484

Top-Earners Revenue

Easley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Easley.

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B

Generally Investor friendly

Easley Regulations

Pickens County allows STRs with a straightforward online registration, mandatory county registration, and clear tax remittance deadlines; no explicit caps or prohibitive zoning restrictions are noted. The main burdens are routine tax compliance and confirming zoning eligibility, which are standard and manageable rather than onerous, giving investors a clear compliance path.

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About Easley

Easley is a small city tucked into the foothills of the Blue Ridge Mountains in upstate South Carolina, sitting primarily in Pickens County with a small portion spilling into Anderson County. With a population of roughly 22,000, it carries the feel of a close-knit Southern town while functioning as an affordable commuter base for the broader upstate region. The city is best known as a gateway to the outdoor recreation of the northwest South Carolina mountains, including nearby lakes, state parks, and the long ridgeline of the Blue Ridge. Easley lies about 12 miles west of Greenville, the nearest major city, with Atlanta roughly two hours to the southwest and Charlotte about two hours to the northeast.

Just up the road, Table Rock State Park anchors the Pickens County end of the Mountain Bridge Wilderness and offers some of the most recognizable hiking in the upstate. The 3,000-acre park is named for the flat-faced granite peak that rises above the surrounding forest and is connected by trail to the iconic overlook at the top. From Easley, the drive north on Highway 11 takes roughly 40 to 50 minutes, and the park is a popular year-round destination for campers, day hikers, and visitors who want to experience the Blue Ridge without driving deep into North Carolina.

About 30 minutes south of Easley, Lake Hartwell sprawls across more than 56,000 acres along the South Carolina-Georgia border, making it one of the largest reservoirs in the Southeast. The lake draws boaters, anglers, and swimmers to a long, wooded shoreline dotted with marinas, campgrounds, and public access points. Its scale means that visitors staying in Easley can easily spend a day on the water and still be back in town for dinner.

Roughly 15 to 20 minutes east, downtown Greenville and Falls Park on the Reedy make an easy afternoon or evening excursion. The compact downtown curves around a series of waterfalls on the Reedy River, with the curving Liberty Bridge offering a suspended view over the gorge. Surrounding the park are locally owned restaurants, galleries, and a tree-lined main street that has helped Greenville earn a reputation as one of the more walkable small cities in the Southeast.

Easley makes a compelling base for short-term rentals because it offers small-town value and a quieter residential setting while keeping the upstate's biggest draws within an easy drive. Guests can spend a morning hiking Table Rock, an afternoon on Lake Hartwell, and an evening dining in downtown Greenville, all without changing addresses. That blend of affordability, accessibility, and proximity to both mountains and lakes gives the city a wide appeal for outdoor travelers, family visitors, and anyone using Easley as a hub for exploring the Blue Ridge foothills.

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