Columbia, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Columbia short-term rental market based on reliable data.

Listings

1239 / 2554

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$33,685

Middle-Earners Revenue

Occupancy

68%

Middle-Earners Occupancy

Home Value

$231,363

Median Home Sale Price

Top Earners

$66,387

Top-Earners Revenue

Columbia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Columbia.

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C

Challenging to Investors

Columbia Regulations

STRs are allowed but face a 365-day moratorium on new permits in most residential districts, strict occupancy/parking/age/screening rules, neighbor notice, minimum stay, dual business licenses, and non‑owner permit fees up to $300—all of which add cost/compliance complexity and suppress new investment.

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About Columbia

Columbia, the capital of South Carolina and seat of Richland County, is a mid-sized city of roughly 135,000 residents that anchors the Midlands region of the state. Set along the fall line where the Broad and Saluda Rivers meet to form the Congaree, the city has a relaxed, college-town energy thanks to the University of South Carolina, paired with the steady pace of a working state capital. Visitors tend to arrive for Gamecock sporting events, government business, or as a launching point for exploring both the Lowcountry coast and the Blue Ridge foothills, and it sits roughly two hours southeast of Charlotte, North Carolina, and about two hours northwest of Charleston.

A short drive southeast of downtown, Congaree National Park protects one of the largest remaining old-growth bottomland hardwood forests in the United States. The park's elevated boardwalk loop, about 20 to 30 minutes from the city center, draws hikers, paddlers, and birdwatchers, and it offers a noticeably different landscape from the rest of the Midlands. Closer to the heart of Columbia, Riverbanks Zoo and Garden sits along the Saluda River and combines a sizeable animal collection with botanical gardens and zip-line attractions, making it a natural anchor for families staying in the area. Just northwest of the zoo, the South Carolina State Museum occupies a former textile mill on the Congaree River and showcases the state's natural history, art, and cultural heritage, including an extensive collection on Southern folk traditions.

About 20 minutes west of downtown, Lake Murray covers roughly 50,000 acres and provides boating, fishing, swimming, and waterfront dining in a setting of pine-covered shoreline. Closer in, the historic downtown districts of the Vista, Main Street, and Five Points offer locally owned restaurants, art galleries, and live music venues, while the South Carolina State House, an active seat of government, anchors the capitol grounds and remains open for guided tours. A short drive north, Fort Jackson is one of the U.S. Army's largest training installations and regularly draws families to the area for graduations and visits.

For short-term rental owners, Columbia offers a steady mix of demand drivers: university move-ins and graduations, Gamecock football weekends that fill hotels across the Midlands, military ceremonies at Fort Jackson, and a steady flow of travelers heading to Congaree National Park, Lake Murray, or the coast. Its central location between Charlotte, Charleston, and the mountains makes it a natural overnight stop, and the blend of historic neighborhoods, green space, and riverfront attractions gives guests a range of things to do in every season.

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