Clarks Hill, SC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Clarks Hill short-term rental market based on reliable data.

Listings

35 / 72

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$24,171

Middle-Earners Revenue

Occupancy

40%

Middle-Earners Occupancy

Home Value

$310,104

Median Home Sale Price

Top Earners

$43,591

Top-Earners Revenue

Clarks Hill

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Clarks Hill.

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B

Generally Investor friendly

Clarks Hill Regulations

STRs are permitted with clear, standard county/state requirements (business license, 6% state tax, safety inspections, local contact) and no city-level caps or bans. Costs are moderate (~$50 + tiered % fee) and the process is straightforward, making compliance manageable for investors while still requiring routine annual renewals and inspections.

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About Clarks Hill

Clarks Hill is a small, quiet unincorporated community in McCormick County, in the western corner of South Carolina near the Georgia state line. With a population of only a few hundred residents, it has the feel of a rural crossroads rather than a town in the traditional sense, surrounded by pine woodlands, farmland, and the broad waters of the reservoir just to the north. It is best known as a gateway to one of the largest lakes in the Southeast and as a popular base for outdoors-minded visitors heading to the Savannah River corridor. The nearest major city is Augusta, Georgia, which sits roughly 35 to 40 miles to the southeast and offers a full range of urban amenities, including dining, medical care, and an airport.

The dominant draw in the area is J. Strom Thurmond Lake, commonly called Clarks Hill Lake, a sprawling Army Corps of Engineers reservoir that stretches along the Savannah River between South Carolina and Georgia. Covering tens of thousands of acres, the lake is well known for striped bass and hybrid fishing, as well as sailing, kayaking, and long stretches of quiet shoreline. Several public boat ramps, fishing piers, and campgrounds are within a short drive of Clarks Hill, making it a natural anchor for guests who come primarily to be on the water.

On the South Carolina side of the lake, Baker Creek State Park offers lakefront campsites, picnic areas, a small swimming beach, and hiking trails through loblolly pine woods. It lies only a few miles east of Clarks Hill, so guests can easily spend mornings on the trails and afternoons out on the water. A short drive north of town, the reservoir continues into Georgia, where Elijah Clark State Park provides additional campsites, a museum about the Revolutionary War figure for whom the park is named, and a sandy beach along the water.

Just down the road, the small town of McCormick serves as the county seat and offers a handful of local cafés, antique shops, and the McCormick County Historical Museum, which documents the area's gold-mining and railroad past. Visitors willing to make a longer day trip can also reach the Sumter National Forest, a vast expanse of public land known for hiking, mountain biking, and dispersed camping, within about a 30 to 45 minute drive from Clarks Hill.

For short-term rental owners, Clarks Hill's appeal lies in its combination of seclusion and access. The community is small and unhurried, yet it sits within easy reach of a major lake, multiple state parks, and the broader recreational corridor of the Savannah River. That balance makes it a natural fit for guests who want a quiet, nature-focused stay without giving up the option of a day trip into Augusta or to the surrounding national forest.

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