Beaufort, SC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Beaufort short-term rental market based on reliable data.

Listings

439 / 723

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$36,297

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$416,734

Median Home Sale Price

Top Earners

$60,868

Top-Earners Revenue

Beaufort

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Beaufort.

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B

Generally Investor friendly

Beaufort Regulations

STRs are clearly permitted city‑wide with a defined licensing path, but investors must complete a conditional‑use application, pay modest fees ($100 + $50 safety inspection), obtain a business license, and satisfy a 6% neighborhood cap (plus a pending increase). In the county, the process involves zoning approval, a STRP permit, and a business license, which are straightforward but involve multiple steps; overall the rules are known, fees are moderate, and caps are manageable, making the environment friendly for investors.

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About Beaufort

Beaufort is a small coastal city in Beaufort County, South Carolina, with a population of roughly 13,000 residents. It sits in the heart of the Lowcountry, a region of tidal creeks, salt marshes, and live oaks draped with Spanish moss that defines the southeastern coast. The city has a long and layered history, with roots in colonial plantation culture and a significant role in the Civil War, and today it draws visitors with its preserved antebellum architecture, oak-lined streets, and a relaxed waterfront atmosphere. Beaufort serves as a natural gateway to the Sea Islands and is a convenient base for exploring the surrounding coastal region. It lies roughly 35 miles northeast of Savannah, Georgia, the nearest major city, and about 70 miles southwest of Charleston.

Beaufort's downtown historic district is the city's centerpiece. A walk through its streets reveals antebellum homes, historic churches, and shaded park squares, many with interpretive markers that tell the story of the area's past. The downtown waterfront overlooks the Beaufort River and is lined with galleries, restaurants, and small shops that have made the district a popular destination for both day-trippers and overnight guests. Beaufort has also served as a filming location for several well-known movies, and self-guided tours of those sites are a quiet draw for film-minded travelers.

About 15 miles southeast of the city, Hunting Island State Park offers more than 5,000 acres of maritime forest, marsh, and beach along the Atlantic coast. The park is anchored by its historic lighthouse and is a favorite spot for hiking, picnicking, fishing, and shelling. The drive from downtown Beaufort typically takes around 25 to 30 minutes, making the park an easy day trip for guests looking to spend time on the sand or under the trees.

To the south, Hilton Head Island lies roughly 17 miles away, about a 30-minute drive. One of the Southeast's most recognized resort destinations, Hilton Head offers a different pace of life from historic Beaufort, with wide sandy beaches, dozens of golf courses, and a network of bike paths winding through planned communities and natural areas. The contrast between the two destinations — quiet, walkable Beaufort and the larger resort atmosphere of Hilton Head — adds to the region's broad appeal for couples, families, and repeat visitors alike.

Beaufort's combination of small-town character, deep historical roots, and proximity to beaches, state parks, and larger resort areas makes it a compelling base for short-term rentals. Guests can spend mornings strolling under mossy oaks, afternoons on the sand at Hunting Island or Hilton Head, and evenings dining along the waterfront — all without ever feeling rushed. For owners, the city's steady year-round appeal, supported by heritage tourism and seasonal Lowcountry travel, helps underpin consistent demand across the calendar.

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