Juana Diaz, PR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Juana Diaz short-term rental market based on reliable data.

Listings

36 / 53

Reliable / Active

Revenue

$19,496

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Top Earners

$56,698

Top-Earners Revenue

Juana Diaz

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Juana Diaz.

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A

Very Investor friendly

Juana Diaz Regulations

STRs are allowed with a tourism‑friendly stance; licensing via PRTC is standard, a straightforward 7% tax, and no city caps or meaningful barriers were identified, so compliance is relatively easy.

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About Juana Diaz

Juana Díaz is a municipality on the southern coast of Puerto Rico, a US territory, located in the island's south-central region just east of Ponce. With a population of roughly 48,000 residents, it is one of the larger municipalities in Puerto Rico and carries the long-held nickname "La Ciudad del Mabí," after a traditional fermented drink rooted in the area's agricultural heritage. The town is best known throughout the island for the Festival de los Reyes Magos, an exuberant Three Kings celebration held each January that draws visitors from across Puerto Rico. Juana Díaz sits about 10 to 15 minutes east of Ponce and roughly 1.5 to 2 hours southwest of San Juan by car, making it a convenient inland base for travelers exploring the island's southern shore.

Just a short drive from the town center, the Salto de Collores offers a refreshing natural escape in the form of a clear, river-fed pool surrounded by limestone formations and tropical vegetation. It is a popular local swimming spot, especially on warm weekends, and lies only minutes from Juana Díaz's urban core. The site's accessibility and laid-back atmosphere make it a pleasant contrast to busier beach destinations on the coast.

Further east along the southern coast, the Reserva Natural Punta Petrona preserves a stretch of mangrove forest, salt flats, and karst terrain that protects habitat for native birds and other wildlife. Located roughly 15 to 20 minutes from Juana Díaz, it provides scenic walking paths and viewpoints over the Caribbean, appealing to visitors interested in low-key ecotourism rather than crowded resort beaches.

A short drive west brings travelers to Ponce, Puerto Rico's "Pearl of the South," where the Castillo Serrallés sits high on a hill overlooking the city. This striking Spanish Revival mansion, once home to a prominent sugarcane family, now serves as a museum and is one of the most photographed landmarks in southern Puerto Rico. Ponce also offers the Museo de Arte de Ponce, the historic Parque de Bombas firehouse, and the coastal boardwalk along the Bahía de Ponce, all within about 20 minutes of Juana Díaz.

With its central position between Ponce and the rest of southern Puerto Rico, its proximity to both mountain and coast, and the cultural magnetism of its Three Kings Festival, Juana Díaz offers short-term rental owners a base that captures the rhythms of authentic Puerto Rican life while remaining within easy reach of the island's most celebrated southern attractions.

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