Willamina, OR

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Willamina short-term rental market based on reliable data.

Listings

4 / 9

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$18,465

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$356,319

Median Home Sale Price

Top Earners

$22,344

Top-Earners Revenue

Willamina

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Willamina.

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B

Generally Investor friendly

Willamina Regulations

STRs are explicitly allowed in all residential zones (R‑1, R‑2, R‑3) with no identified caps and no separate city license, but hosts must follow Home Occupation rules and obtain state Transient Lodging Tax registration (plus potential county permits), making compliance straightforward yet still a known process.

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About Willamina

Willamina is a small city located primarily in Yamhill County in northwestern Oregon, with a population of approximately 2,000 residents. The town sits where the Willamette Valley begins to rise into the eastern foothills of the Oregon Coast Range, giving it a quiet, forested character rooted in timber heritage and small-town rural life. It is closely tied to the Confederated Tribes of Grand Ronde and serves as a peaceful gateway between the Willamette Valley and the Oregon Coast. Willamina lies along Highway 18, roughly 25 miles northwest of Salem and about 50 miles southwest of Portland.

A short drive west of Willamina brings visitors to Spirit Mountain Casino, a large gaming and entertainment complex operated by the Confederated Tribes of Grand Ronde. The resort features casino gaming, several restaurants, a hotel, and live entertainment, and is one of the largest employers and visitor draws in the region. Travelers heading to or from the coast frequently stop here, making it a recognizable landmark for anyone passing through the area.

About 20 minutes south, the city of McMinnville is home to the Evergreen Aviation & Space Museum, famous for housing the enormous Hughes H-4 Hercules "Spruce Goose" flying boat alongside an extensive collection of historic aircraft and spacecraft. The museum is one of the most visited attractions in the Willamette Valley and pairs naturally with the surrounding wine country that draws visitors year-round.

To the northwest, Henry Hagg Lake sits in the wooded hills of the Coast Range and offers boating, fishing, swimming, and miles of multi-use trails circling its shoreline. Roughly 30 minutes from Willamina, the lake provides a relaxed outdoor escape and is a favorite among locals and travelers looking to experience Oregon's natural beauty without driving all the way to the coast.

The Pacific Ocean is also within reach, with the towns of Tillamook and Lincoln City lying roughly an hour and a half to the west along Highway 18. This central position between the wineries of the Willamette Valley and the beaches of the coast gives Willamina a distinctive appeal. The town's small-town character, forested setting, and proximity to a diverse mix of attractions — gaming, aviation heritage, wine country, lakes, and the Pacific shoreline — make it a quietly compelling option for travelers looking to explore a wide swath of northwestern Oregon from a single peaceful home base.

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