Tillamook, OR

  • Overview
  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Tillamook short-term rental market based on reliable data.

Listings

357 / 482

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$48,659

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$460,724

Median Home Sale Price

Top Earners

$90,468

Top-Earners Revenue

Tillamook

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Tillamook.

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C

Challenging to Investors

Tillamook Regulations

Short‑term rentals are explicitly allowed but heavily constrained by capacity limits and waitlists in popular coastal subareas, a detailed multi‑step licensing process, fire/life safety inspection, parking and signage requirements, and active enforcement (penalties and revocation on repeat violations), all of which raise compliance costs and investor risk.

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About Tillamook

Tillamook is a small coastal city in Tillamook County, Oregon, with a population of roughly 5,000 residents. Set on the south shore of Tillamook Bay, an estuary where rivers from the western Coast Range reach the Pacific, the town has a working-dairy character mixed with a quiet coastal-town feel and serves as a popular gateway to Oregon's North Coast. It sits about 75 miles west of Portland, reached by roughly an hour and a half of driving over the Coast Range via U.S. Route 26 and Oregon Route 6, and it is well connected to the rest of the coast by U.S. Route 101. Tillamook is best known for its dairy heritage, framed by the green pastureland of Tillamook County and the forested ridges of the Coast Range.

The Tillamook Creamery is the town's signature attraction, drawing road-trippers, school groups, and families who come to watch cheese-making from observation windows, sample ice cream and aged cheese, and tour the visitor center. Located right on U.S. Route 101 on the north edge of town, the creamery is essentially adjacent to downtown and free to enter. A few miles west of town along the Three Capes Scenic Route, Cape Meares State Scenic Viewpoint features the 1890 Cape Meares Lighthouse, a stand of old-growth Sitka spruce, and the oddly twisted "Octopus Tree," a large spruce shaped by ancient coastal winds. The cape is roughly a 20-minute drive from downtown Tillamook.

To the city's east, the Tillamook State Forest blankets the western slopes of the Coast Range and is a popular destination for hiking, camping, and salmon fishing on the Wilson, Trask, and Kilchis rivers. The Tillamook Forest Center, located about 22 miles east of town along the Wilson River Highway, interprets the 1933 Tillamook Burn wildfire and the replanting that followed. Closer in, the Tillamook Air Museum sits in one of the massive wooden World War II blimp hangars that line the municipal airport west of downtown. The museum displays vintage aircraft, war memorabilia, and helicopters, and the hangar itself, one of the largest clear-span wooden structures ever built, draws visitors on its own.

Cape Lookout State Park, about 15 miles north of Tillamook along the coast, offers a sandy beach, a campground, and a headland trail with broad views up and down the Pacific. The small communities of Netarts, Oceanside, and Bay City just west and north of town are quieter alternatives to busier coastal destinations, with tide pools, clamming, and a slow-paced village feel. Together these nearby spots make Tillamook a natural base for travelers who want to combine dairy-country sightseeing with classic Oregon Coast exploration.

For short-term-rental owners, Tillamook offers a year-round draw: the creamery alone brings in steady visitor traffic in every season, while the surrounding coast, state forest, and Three Capes Scenic Route give guests reasons to extend their stay beyond a single afternoon. The town's compact size keeps demand concentrated, with rentals tending to fill on weekends and through the summer coastal season, plus smaller but reliable interest from storm-watchers, salmon anglers, and Coast Range cyclists in the cooler months.

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