Performance indicators for the Salem short-term rental market based on reliable data.
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The highest-performing listings in Salem.
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Challenging to Investors
STRs are allowed under a defined framework, but investors face a moderate burden: strict eligibility (mostly single-family/condos, no ADUs), 95‑day cap for non‑hosted rentals, a 270‑day residency rule for accessory STRs, required safety inspections (every five years), guest registries, local representative rules, and conditional use permits in many residential zones—all of which raise complexity and deter investment.
Local STR Agent
STR specialist · Salem, OR
Salem, the capital of Oregon, is a city situated in the heart of the Willamette Valley with a population of approximately 177,000 residents as of the latest census. It is located about 47 miles south of Portland, the closest major city, making it an accessible destination for travelers seeking a smaller city experience with proximity to a metropolitan hub.
Salem boasts a range of appealing landmarks and attractions that make it an attractive option for short-term rentals. One notable landmark is the Oregon State Capitol, a historic and architecturally significant building located at 900 Court St NE, Salem, OR 97301. Visitors can tour the Capitol and explore its beautifully manicured grounds, which include the Capitol State Park (https://www.oregonlegislature.gov/citizen_engagement/Pages/Visit-the-Capitol.aspx)..)
Another popular destination is the Willamette Heritage Center, located at 1313 Mill St SE, Salem, OR 97301. This historic site features preserved mill buildings and offers insight into the region's rich history (https://www.willametteheritage.org/)..)
For those interested in the arts, the Hallie Ford Museum of Art at 700 State St, Salem, OR 97301, houses a diverse collection of regional, national, and international artworks (http://www.willamette.edu/arts/hfma/index.html)..)
Salem is also home to numerous parks and natural areas, including the 23-acre Riverfront Park along the Willamette River, which features walking trails, a carousel, and event spaces (https://www.cityofsalem.net/riverfront-park)..)
With these attractions and its convenient location, Salem offers a compelling environment for those considering short-term rentals, from history buffs and art enthusiasts to outdoor adventurers. These factors collectively contribute to the city's appealing and diverse rental market.