Salem, OR

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Salem short-term rental market based on reliable data.

Listings

845 / 1717

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$28,048

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$440,418

Median Home Sale Price

Top Earners

$54,524

Top-Earners Revenue

Salem

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Salem.

Loading top listings...

C

Challenging to Investors

Salem Regulations

STRs are allowed under a defined framework, but investors face a moderate burden: strict eligibility (mostly single-family/condos, no ADUs), 95‑day cap for non‑hosted rentals, a 270‑day residency rule for accessory STRs, required safety inspections (every five years), guest registries, local representative rules, and conditional use permits in many residential zones—all of which raise complexity and deter investment.

View Salem Regulations →

Local STR Agent

STR specialist · Salem, OR

Trusted Expert
Get Expert Help In Salem
Free consultation Response within 24h

About Salem

Salem sits in the heart of Oregon's Willamette Valley, serving as the state capital and the seat of Marion County, with a portion of the city extending into Polk County. The city is home to roughly 175,000 residents, making it Oregon's third-largest city after Portland and Eugene. Its character blends the steady pace of a government and agricultural hub with easy access to the surrounding valley's vineyards, farms, and forests. Known for its walkable downtown, the Oregon State Capitol grounds, and as a gateway to Willamette Valley wine country, Salem offers visitors a quieter alternative to Portland, which lies about 50 miles to the north along Interstate 5.

A short drive east of the city, roughly 30 minutes, Silver Falls State Park offers one of Oregon's most celebrated natural escapes. The park is famous for the Trail of Ten Falls, a hiking route that passes behind and around a series of cascading waterfalls set in mossy basalt canyons. Day-use areas, cabins, and campgrounds make it a year-round draw for visitors who want to experience the forested slopes of the Cascade foothills without venturing far from the city.

Downtown Salem holds a cluster of cultural and historical landmarks within walking distance of one another. The Oregon State Capitol building, with its distinctive gilded "Oregon Pioneer" statue crowning the dome, sits on landscaped grounds that include a reflecting pool and cherry tree grove that draws visitors each spring. A few blocks away, the Willamette Heritage Center preserves the 1841 Jason Lee House and a restored 19th-century woolen mill, offering a tangible look at the region's missionary and pioneer history. Nearby, the Bush House Museum and Deepwood Museum & Gardens add to the historic character of the central city.

Salem also serves as a natural launch point for exploring the broader Willamette Valley. The surrounding farmland produces pinot noir, pinot gris, and riesling, and dozens of tasting rooms lie within an easy drive of the city. To the southeast, the small town of Silverton and the Oregon Garden offer a slower, garden-focused day out, while the Willamette River threads through the city itself, lined by Riverfront Park and a network of bike paths that connect the Capitol grounds to the sloughs and fields of Minto-Brown Island Park just west of downtown.

For short-term rental owners, Salem offers a steady rhythm of demand beyond the typical leisure calendar. State government, Willamette University, and the Oregon State Fairgrounds bring consistent business and family travel throughout the year, while wine tourists, waterfall hikers, and Portlanders looking for an easy weekend escape fill weekends and shoulder seasons. Its central valley location, walkable historic core, and proximity to both the Cascade Range and the coast make Salem a practical and appealing base for a wide range of visitors.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc