Mcminnville, OR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Mcminnville short-term rental market based on reliable data.

Listings

212 / 328

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$38,721

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$487,221

Median Home Sale Price

Top Earners

$88,333

Top-Earners Revenue

Mcminnville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Mcminnville.

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B

Generally Investor friendly

Mcminnville Regulations

McMinnville explicitly permits STRs citywide in most residential zones with a clear two‑tier permitting process, but investors must meet a 500‑foot spacing buffer, complete a neighborhood meeting, and satisfy parking/operational standards—requirements that add cost and friction yet remain predictable and manageable rather than prohibitive.

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About Mcminnville

McMinnville is a small city of roughly 34,000 residents nestled in the heart of Oregon's Willamette Valley and serving as the seat of Yamhill County. Surrounded by rolling vineyards, forested hills, and farmland, it carries the relaxed character of a Pacific Northwest wine-country town, with a walkable, brick-lined historic downtown that blends tasting rooms, independent boutiques, and farm-to-table restaurants. It is best known as one of the primary gateways to the Willamette Valley wine region, particularly the surrounding McMinnville and Dundee Hills AVAs, and it draws visitors who come specifically to explore the local pinot noir country. Portland lies about 40 miles to the northeast, an easy drive of roughly under an hour that places McMinnville within a comfortable day-trip radius of the state's largest urban center.

One of the city's most distinctive attractions is the Evergreen Aviation & Space Museum, located just a few minutes' drive from the downtown core. The museum is anchored by the massive Hughes H-4 Hercules, better known as the Spruce Goose, and also features an extensive collection of historic aircraft, space artifacts, and a water park on the property. A few miles south and west of town, the surrounding hills open into the broader Willamette Valley wine country, where hundreds of vineyards and tasting rooms are clustered in appellations like Dundee Hills, Eola-Amity Hills, and the McMinnville AVA itself. Visitors often spend days cycling and driving between family-run estates and larger producers, all within roughly 15 to 30 minutes of the city.

Just a short stroll from most lodging options, McMinnville's historic Third Street district offers a dense block of preserved late-19th- and early-20th-century buildings housing tasting rooms, coffee shops, bookstores, and restaurants. The area functions as the social hub of the city and hosts weekly farmers markets and seasonal festivals that bring in regional visitors. Roughly an hour to the west, the slopes of the Coast Range give way to the Tillamook State Forest and, a bit farther on, the Oregon coast, with Pacific City and Tillamook Bay within easy reach for a day trip combining wine tasting with beachcombing and fresh seafood.

McMinnville makes a compelling base for a short-term rental because it pairs small-town charm and walkability with a strong year-round draw in wine tourism. Guests can spend mornings downtown, afternoons at nearby vineyards, and evenings at the museum or a local restaurant, all without long drives. Its proximity to Portland, the coast, and the broader Willamette Valley gives it a broad appeal for couples, friend groups, and families alike, supporting steady demand across weekends, harvest season, and the holiday lights of winter.

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