Dayton, OR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Dayton short-term rental market based on reliable data.

Listings

22 / 38

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$23,380

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$522,668

Median Home Sale Price

Top Earners

$39,336

Top-Earners Revenue

Dayton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Dayton.

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C

Challenging to Investors

Dayton Regulations

STRs are technically legal but significantly constrained by owner-occupancy requirements in residential zones, limiting investment potential to commercial zones or owner-investors. While permitting costs are low ($25 annually) and processes are well-defined, the required inspections, quarterly tax filing, and operational restrictions create moderate compliance burden.

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About Dayton

Dayton is a small city in Yamhill County, in the heart of Oregon's Willamette Valley, with a population of roughly 2,500 residents. It carries the easygoing pace of a rural wine-country town, with a compact historic core, tree-lined streets, and farmland rolling away in every direction. Dayton is best known for its place within the Dundee Hills and broader Willamette Valley wine region, and it serves as a quiet, scenic base for visitors exploring the pinot noir country between Portland and the coast. The nearest major city is Portland, which sits about 35 miles to the northeast and is roughly an hour's drive depending on traffic, while the larger town of McMinnville lies only a few miles to the west.

The Willamette Valley that surrounds Dayton is one of the most celebrated wine regions in North America, and the rolling vineyard landscape is the area's signature draw. Within a short drive of town, guests can find dozens of tasting rooms ranging from large, internationally known producers to small, family-run operations, many set on hillsides with views over the valley. A general overview of the region and its American Viticultural Areas is available through the Willamette Valley Wikipedia entry.

Just a few miles west of Dayton, McMinnville offers a livelier complement to the town's quiet feel, with a walkable downtown of tasting rooms, restaurants, and independent shops. The town is also home to the Evergreen Aviation & Space Museum, a sprawling campus featuring the famous Spruce Goose flying boat, historic aircraft, and a waterpark complex, making it a popular stop for families. The museum is about a ten-minute drive from Dayton's center, and more information is available on the Evergreen Aviation & Space Museum website.

Dayton itself holds a notable place in Oregon history as one of the earliest Euro-American settlements in the valley, and its downtown retains 19th-century storefronts and homes. The Joel Palmer House, a restored pioneer-era home named for the early Oregon trail guide and territorial figure, is a recognized historic landmark within the city. Just outside town, the Wheatland Ferry continues to carry vehicles across the Willamette River, a small but evocative reminder of the river's role in the region's history and economy.

For short-term rental owners, Dayton offers an appealing combination of small-town character and a strong year-round tourism draw, with wine tourism peaking in the warmer months and McMinnville's museums and the broader Willamette Valley providing steady off-season appeal. Its proximity to Portland keeps it accessible for weekend visitors, while the surrounding vineyards, river landscapes, and historic downtown give it the kind of distinct sense of place that tends to resonate with travelers looking for something a little quieter than the city.

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