Ashland, OR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Ashland short-term rental market based on reliable data.

Listings

276 / 498

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$32,827

Middle-Earners Revenue

Occupancy

60%

Middle-Earners Occupancy

Home Value

$557,701

Median Home Sale Price

Top Earners

$63,638

Top-Earners Revenue

Ashland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ashland.

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C

Challenging to Investors

Ashland Regulations

STRs are legal but heavily constrained: prohibited in most single-family areas (R-1), allowed in R-2/R-3 only via a CUP with public notice, plus owner-residency, 20+ year property age, and 200‑ft street proximity limits; safety/building inspections and full business licensing add cost/complexity, making compliance demanding and most residential stock ineligible.

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About Ashland

Ashland is a small arts-oriented city in Jackson County in southern Oregon, home to roughly 21,000 residents. Tucked into the foothills of the Siskiyou Mountains near the California border, it has the feel of a refined mountain town, with leafy streets, a walkable downtown, and a year-round cultural calendar that draws visitors from across the West Coast. It is best known as the home of the Oregon Shakespeare Festival, one of the largest and longest-running nonprofit theater companies in North America, and it serves as a natural gateway to the outdoor landscapes of southern Oregon. The nearest sizable city is Medford, about 15 miles to the northwest along Interstate 5, while Portland sits roughly 280 miles to the north.

The centerpiece of Ashland's appeal is the Oregon Shakespeare Festival, which has been producing classical and contemporary plays in rotating repertory since the 1930s. Performances run nearly every day from February through November in a cluster of theaters just off the plaza, and the festival's presence anchors much of the city's dining, gallery, and lodging scene. Even visitors who do not catch a show find the OSF campus and surrounding downtown worth a stroll.

Just steps from the theaters, Lithia Park is a 93-acre greenway that threads through the heart of the city along Ashland Creek. It offers wooded walking paths, duck ponds, rose gardens, a Japanese garden, and tennis courts, all framed by granite boulders and the forested hillsides that rise behind town. Locals treat it as a year-round backyard, and visitors find it an easy way to absorb the town's character without a car.

About 15 miles south of town, the slopes of Mount Ashland form a small but lively alpine recreation area, with the Mt. Ashland Ski Area offering downhill skiing in winter and a network of hiking and mountain-biking trails in summer. The crest of the Siskiyous here also marks the route of the Pacific Crest Trail, which passes through some of its most scenic sections in this part of Oregon.

Roughly 90 miles to the north, Crater Lake National Park draws day-trippers and overnight visitors from Ashland. The deep blue lake, formed in the caldera of an ancient volcano, is one of the most photographed natural features in the Pacific Northwest, and the drive up via Highway 97 and Highway 62 typically takes a little under two hours. Closer in, the Rogue River corridor offers rafting, fishing, and scenic drives within an hour of town.

Ashland's combination of a world-class arts festival, an attractive walkable core, and easy access to Crater Lake, the Rogue River, and the surrounding mountains makes it a particularly strong base for short-term rentals. Guests can spend a morning at a Shakespeare matinee, an afternoon hiking in the Siskiyous, and an evening sampling the restaurants along the Plaza, all without leaving the orbit of this compact southern Oregon town.

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