Ardmore, OK

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Ardmore short-term rental market based on reliable data.

Listings

51 / 82

Reliable / Active

Cap Rate

20%

Middle-Earners Gross Yield

Revenue

$31,050

Middle-Earners Revenue

Occupancy

72%

Middle-Earners Occupancy

Home Value

$154,492

Median Home Sale Price

Top Earners

$50,280

Top-Earners Revenue

Ardmore

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ardmore.

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B

Generally Investor friendly

Ardmore Regulations

Ardmore has no city-level STR registration, licensing, or caps, so STRs largely rely on state rules and zoning compliance; this keeps city burden low. The main frictions are the Home Act’s 45‑day cap for non‑owner‑occupied off‑platform rentals, state sales/lodging taxes, required disclosures, and the need for zoning verification and insurance, which together make operations feasible but not friction‑free.

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About Ardmore

Ardmore is a city of roughly 24,000 residents in Carter County, in south-central Oklahoma, and serves as the principal hub of the region locally known as the Arbuckle Country. Set along Interstate 35 roughly halfway between Oklahoma City and the Texas border, it has the feel of a working oil-and-agricultural town that has also cultivated a tidy historic downtown, a respected community theater scene, and a growing calendar of regional events. Travelers typically know Ardmore as the southern gateway to Lake Murray and the rolling ranch country of the Cross Timbers, and as a convenient overnight stop for drivers crossing between Oklahoma City and the Dallas–Fort Worth metroplex, which lies about two hours to the south.

Just a few miles south of the city, Lake Murray State Park is the marquee outdoor draw. The park wraps the lake's turquoise coves with pine and oak woods and offers swimming beaches, boat ramps, miles of multi-use trails, a stable, and family-friendly cabins tucked into the trees. The drive from central Ardmore to the main beach and park facilities is roughly fifteen minutes, which makes day-tripping easy for visitors who want to spend the morning on the water and the evening back in town.

A short drive west of Ardmore, the Arbuckle Mountains rise gently above the surrounding plains, and within them lies Turner Falls Park, a 1,500-acre recreation area built around a 77-foot waterfall cascading into a natural swimming pool. Visitors come for the clear spring water, the hiking trails through the surrounding hills, and the honeycomb-shaped caves tucked into the rock. From Ardmore the drive is roughly forty-five minutes, making it a comfortable day excursion for guests looking for a more dramatic landscape than the prairies around the city.

Closer in, Ardmore's historic downtown is anchored by a walkable stretch of Main Street lined with locally owned shops, cafés, and a handful of restored early-twentieth-century buildings that hint at the city's early oil-boom prosperity. The Ardmore area also sits within easy reach of the Chickasaw Nation's cultural attractions, and the wider region draws hunters, anglers, and antiquers throughout the year. That mix of small-city comfort, outdoor recreation, and an I-35 location between two large metro areas gives Ardmore a steady, varied visitor base that can support a short-term rental in any season.

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