Massillon, OH

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Massillon short-term rental market based on reliable data.

Listings

57 / 89

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$26,528

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$220,454

Median Home Sale Price

Top Earners

$50,717

Top-Earners Revenue

Massillon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Massillon.

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A

Very Investor friendly

Massillon Regulations

Massillon permits short‑term rentals with no specific city licensing, caps, or fee burdens; investors mainly need zoning verification and standard housing/safety compliance. This permissive, low‑cost posture reduces regulatory friction and operational risk despite some future‑policy uncertainty.

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About Massillon

Massillon is a working-class city in Stark County in northeastern Ohio, with a population of roughly 32,000 residents. Long associated with the steel and manufacturing heritage of the Tuscarawas River valley, the city has a blue-collar, small-town character paired with a passionate civic identity built around high school football, where the Washington High School Tigers are treated almost like a professional franchise on Friday nights in the fall. Massillon sits about eight miles west of Canton and roughly fifty miles south-southeast of Cleveland, placing it within an easy drive of both the Akron and Cleveland metro areas while retaining its own distinct sense of place. It also serves as a natural gateway to the broader Canton–Massillon region and the attractions of northeast Ohio.

Just down the road in Canton, the Pro Football Hall of Fame is the marquee regional draw and a natural anchor for any short-term rental strategy in Massillon. The museum and its adjoining Johnson Controls Hall of Fame Village celebrate the history of the National Football League and draw visitors year-round, with the annual Enshrinement Week in early August turning the area into a destination. The Hall sits only about ten miles east of Massillon, typically a fifteen-minute drive via Interstate 77, making it easy for overnight guests to attend an event or spend a day exploring the exhibits.

Within Massillon itself, the Massillon Museum offers a surprisingly deep look at local history, the city's role in the steel industry, and rotating exhibits of regional art. Housed in a contemporary building a short walk from the historic downtown, it gives visitors a sense of the community's character and roots and pairs well with a stroll through the nearby Lincoln Way streetscape of locally owned shops and restaurants.

A short drive south of downtown, the Exploration Gateway at Sippo Lake anchors a large Stark Parks campus surrounding the lake, with hiking and biking trails, a working farm, fishing spots, and a nature center that draws families throughout the year. The broader Stark County park system connects to the Ohio & Erie Canal Towpath Trail, a national recreation route that runs south toward Zoar and Dover, giving outdoor-oriented guests plenty of room to explore by foot or bicycle.

For short-term rental operators, Massillon offers an appealing mix of small-city affordability and proximity to several genuine visitor magnets. Guests can base themselves in a quieter community with local restaurants, museums, and lake parks within minutes, while reaching the Pro Football Hall of Fame, the amenities of Canton and Akron, and even the trails of Cuyahoga Valley National Park in under an hour, making the city a practical and well-located home base for exploring northeast Ohio.

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