London, OH

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the London short-term rental market based on reliable data.

Listings

19 / 54

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$18,995

Middle-Earners Revenue

Occupancy

51%

Middle-Earners Occupancy

Home Value

$287,057

Median Home Sale Price

Top Earners

$30,449

Top-Earners Revenue

London

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in London.

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B

Generally Investor friendly

London Regulations

Ohio is permissive for STRs with straightforward state-level tax registration and no caps, but investors must navigate zoning and potential local permits through Madison County and London, raising compliance steps from A to B. The absence of city-specific rules creates uncertainty and adds administrative burden.

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About London

London is a small city in central Ohio, serving as the county seat of Madison County. With a population of roughly 10,000 residents, the city carries the unhurried, friendly character of a traditional Midwestern county seat, anchored by a compact historic downtown and a town square that still functions as a community gathering place. London is often described as the "Midway of Ohio" because of its central location within the state, and it functions as a natural gateway to the rural landscapes, state parks, and farmland that define Madison County. The nearest major city is Columbus, the Ohio state capital, which sits approximately 25 miles to the east along I-70 and is easily reached in around half an hour by car. Visitors traveling through the region are often drawn by the London Strawberry Festival, an annual event that has celebrated the local harvest for decades and gives the city a recognizable identity beyond its modest size.

Just a short drive from downtown, Madison Lake State Park offers one of the area's most convenient outdoor escapes. The park surrounds a roughly 200-acre lake and is popular for fishing, non-motorized boating, swimming at the beach, and easy walking trails that wind through wooded edges and open fields. It lies within about 15 minutes of the city center, making it a frequent choice for day trips and weekend getaways.

About 30 minutes east of London, Battelle Darby Creek Metro Park provides a much larger and more varied outdoor experience. Part of the Columbus and Franklin County Metro Parks system, the park spans several thousand acres along the Big and Little Darby creeks, which are designated National Wild and Scenic Rivers. Visitors come for miles of trails, prairies, wetlands, and the chance to see a small herd of American bison that graze in restored prairie habitat. The park is also well known for its ranger programs and its connection to early Ohio history at the restored 1808 Darby Station.

To the south, Deer Creek State Park and its adjoining resort lodge and golf course offer a more resort-style outdoor experience within roughly a 30- to 40-minute drive. The park surrounds a large reservoir and provides boating, fishing, swimming, horseback riding, and an extensive trail network, while the lodge and conference center draw visitors looking for a quieter alternative to staying in Columbus.

London, Ohio makes a compelling base for short-term rentals because of its blend of small-town atmosphere and surprisingly broad access to outdoor recreation. Guests can enjoy a walkable historic downtown, a celebrated local festival, and the slower pace of a county seat, while still being within easy reach of state parks, metro parks, and the cultural and dining offerings of Columbus. This combination of rural character, recreational variety, and proximity to a major metropolitan area gives the city an appealing balance that tends to attract a wide range of visitors throughout the year.

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