Taos, NM
- Overview
- Performance
- Listings
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Key Performance Metrics
Market snapshotPerformance indicators for the Taos short-term rental market based on reliable data.
Listings
1329 / 3004
Reliable / Active
Cap Rate
8%
Middle-Earners Gross Yield
Revenue
$32,950
Middle-Earners Revenue
Occupancy
48%
Middle-Earners Occupancy
Home Value
$420,097
Median Home Sale Price
Top Earners
$70,233
Top-Earners Revenue
Taos
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Taos.
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Challenging to Investors
Taos Regulations
STRs are permitted but constrained by hard caps (Town 120, County 400), strict zoning exclusions (e.g., Historic District, CBD), and multi‑step licensing with inspections, safety装备 requirements, affidavits, and annual renewals. The county’s new ordinance requires compliance among 700–800 existing STRs to reduce to 400 permitted units, and both jurisdictions demand multiple registrations and tax accounts, creating meaningful administrative and compliance burdens.
Local STR Agent
STR specialist · Taos, NM
About Taos
Taos, New Mexico, a town known for its vibrant arts scene and historical significance, is an attractive destination for short-term rentals. Located in the north-central region of the state, Taos has a population of approximately 6,000 residents. The town is situated about 70 miles north of Santa Fe, the closest major city, making it easily accessible for visitors looking for a quick getaway.
Taos is renowned for its rich cultural heritage and stunning natural landscapes. One of the most notable landmarks is the Taos Pueblo, a UNESCO World Heritage site and a living Native American community that has been continuously inhabited for over 1,000 years. Visitors can explore this historic site and learn about the traditions and way of life of the Taos people Taos Pueblo.
The town is also home to the Taos Art Colony and numerous art galleries and museums, such as the Harwood Museum of Art Harwood Museum and the Millicent Rogers Museum Millicent Rogers Museum, which showcase the region's artistic heritage.
For outdoor enthusiasts, Taos offers a variety of activities. The nearby Taos Ski Valley is a popular destination for skiing and snowboarding in the winter Taos Ski Valley, while the Rio Grande Gorge Bridge provides breathtaking views and opportunities for hiking and photography Rio Grande Gorge Bridge.
With its unique blend of cultural attractions, artistic significance, and outdoor recreational opportunities, Taos, NM stands out as a compelling location for short-term rentals, providing visitors with a chance to experience the unique charm and heritage of the Southwest.