Reserve, NM

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Reserve short-term rental market based on reliable data.

Listings

36 / 49

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$20,825

Middle-Earners Revenue

Occupancy

46%

Middle-Earners Occupancy

Home Value

$211,958

Median Home Sale Price

Top Earners

$31,459

Top-Earners Revenue

Reserve

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Reserve.

Loading top listings...

C

Challenging to Investors

Reserve Regulations

Short-term rentals are likely legal under New Mexico law, but Reserve/Catron County provides no published STR rules, creating unknown permitting, fees, inspections, and zoning; without clear, supportive policies, investors face high uncertainty and compliance risk.

View Reserve Regulations →

Local STR Agent

STR specialist · Reserve, NM

Trusted Expert
Get Expert Help In Reserve
Free consultation Response within 24h

About Reserve

Reserve is a small village in Catron County in western New Mexico, serving as the county seat of one of the most sparsely populated counties in the state. With a population of roughly 300 residents, the community has the laid-back, slow-paced character typical of remote high-desert villages, where ranching heritage and outdoor traditions shape daily life. The village sits at the edge of the Mogollon Mountains along the headwaters of the San Francisco River and is best known as a quiet gateway to the Gila National Forest and the Gila Wilderness. It lies roughly 150 miles southwest of Albuquerque, a drive of about three hours through scenic byways, and is closer to Silver City, which sits about 75 miles to the southeast.

The Gila Wilderness is by far the most significant draw in the region surrounding Reserve. Established in 1924 as the world's first designated wilderness area, the Gila spans more than 550,000 acres of rugged canyon country, forested mountains, and hot springs, offering some of the most remote backcountry hiking in the Southwest. From Reserve, travelers can reach several trailheads into the Gila within roughly 30 to 60 minutes, making the village a practical jumping-off point for backpackers, wildlife watchers, and anglers pursuing trout in the Gila and fork rivers.

About 45 minutes to the southeast of Reserve lies the Gila Cliff Dwellings National Monument, where the ancient Mogollon people constructed stone structures within natural caves more than seven centuries ago. The monument's short self-guided loop trail leads visitors through well-preserved rooms tucked into cliff alcoves, and a nearby campground and the Gila River make it easy to extend a visit into a full day of hiking, picnicking, and exploring. The cultural and natural layers of this site, combined with its wild setting, draw visitors year-round.

A bit farther out, the broader Gila National Forest surrounding the wilderness offers additional recreational opportunities, including Lake Roberts, the catwalk recreation area near Glenwood, and countless forest roads suited to scenic drives and wildlife viewing. The Continental Divide Trail also crosses through the forest, attracting long-distance hikers who often resupply and rest in Reserve.

Reserve's combination of small-town quiet, high-desert scenery, and proximity to the Gila Wilderness and the cliff dwellings makes it a compelling base for travelers seeking solitude and access to some of New Mexico's wildest landscapes. For short-term rental owners, the village offers an off-the-beaten-path appeal that resonates with hikers, history enthusiasts, dark-sky stargazers, and anyone drawn to the unspoiled character of the American Southwest.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc