Gallup, NM

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Gallup short-term rental market based on reliable data.

Listings

26 / 61

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$18,351

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$221,278

Median Home Sale Price

Top Earners

$38,635

Top-Earners Revenue

Gallup

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gallup.

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C

Challenging to Investors

Gallup Regulations

Allowed as an accessory use only via a Conditional Use Permit with occupancy, parking, and site‑specific constraints and revocation risk; manageable for owner‑operators but adds subjectivity, public hearings, and operational limits that deter larger investor‑scale STRs.

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About Gallup

Gallup is a small city in McKinley County in northwestern New Mexico, with a population of roughly 22,000. It sits along Interstate 40, near the Arizona border, and is widely regarded as the cultural and commercial heart of the surrounding Navajo, Zuni, and Hopi communities, often described as the gateway to Indian Country. Long associated with historic Route 66, Gallup blends a working Western character with a strong Native American identity, hosting one of the largest intertribal gatherings in the Southwest each August. The city lies about 140 miles west of Albuquerque, the closest major metropolitan area, putting it within roughly a two-hour drive of New Mexico's largest city and its airport.

Just a few minutes west of downtown, Red Rock Park offers a striking backdrop of sandstone cliffs and is a popular spot for hiking, photography, and the annual Fourth of July fireworks. The park also houses the Red Rock Museum, which features exhibits on the geology, archaeology, and Native American art of the Four Corners region. Because of its proximity to town, the park draws a steady mix of visitors passing through on Route 66 and travelers seeking an introduction to the surrounding landscape.

South of Gallup, El Malpais National Monument preserves an otherworldly volcanic terrain of lava flows, cinder cones, sandstone bluffs, and ice caves that can be reached in roughly 30 to 45 minutes by car. Managed by the National Park Service, the monument also encompasses ancient Ancestral Puebloan ruins and traditional Navajo, Zuni, and Hopi cultural sites, making it a destination for visitors interested in both natural wonders and human history. The adjoining El Morro National Monument, a bit farther east, is known for its sandstone cliff inscribed with centuries of travelers' signatures.

Gallup itself has a compact, walkable downtown where visitors browse galleries, pawn-style trading posts, and curio shops selling handmade jewelry, rugs, and pottery. The historic El Rancho Hotel, built in 1937, anchors this district and has hosted generations of movie crews and political figures passing through the West. Just across the state line, about 30 minutes west, Window Rock, Arizona, the capital of the Navajo Nation, adds another layer of cultural draw with the Navajo Nation Zoo, the tribal council chambers, and the annual Navajo Fair.

For short-term rental owners, Gallup offers a steady year-round base of travelers exploring the Four Corners, a memorable Western setting, and easy access to national monuments and tribal lands that few other small New Mexico towns can match.

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