Farmington, NM

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Farmington short-term rental market based on reliable data.

Listings

166 / 328

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$25,246

Middle-Earners Revenue

Occupancy

69%

Middle-Earners Occupancy

Home Value

$283,135

Median Home Sale Price

Top Earners

$50,238

Top-Earners Revenue

Farmington

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Farmington.

Loading top listings...

B

Generally Investor friendly

Farmington Regulations

STRs are explicitly permitted and treated as lodging; investors just need to register for business licensing, file the 5% lodgers’ tax monthly, and obtain a CRS ID for state GRT. No city-specific STR permit or caps are documented, but zoning, safety, and business registration must be confirmed, creating moderate, manageable compliance.

View Farmington Regulations →

Local STR Agent

STR specialist · Farmington, NM

Trusted Expert
Get Expert Help In Farmington
Free consultation Response within 24h

About Farmington

Farmington sits in the northwest corner of New Mexico in San Juan County, with a city population of roughly 45,000 residents. It carries the feel of a working high-desert town shaped by the energy industry, ranching, and its location near several Native American nations, and it is widely regarded as a gateway to the Four Corners region where New Mexico, Arizona, Colorado, and Utah meet. Travelers pass through on their way to national parks, ancient ruins, and wide-open canyon country, and the town itself is positioned along the San Juan River, which curves through the community. The nearest large city is Albuquerque, about 180 miles to the southeast by way of U.S. 550 and I-25, a drive of roughly three hours, while the smaller commercial hub of Durango, Colorado lies about 50 miles to the north.

Just south of Farmington, Chaco Culture National Historical Park is one of the most significant archaeological landscapes in North America. A UNESCO World Heritage Site, it preserves the great Ancestral Puebloan great houses of Chaco Canyon, with Pueblo Bonito and other massive stone complexes dating back more than a thousand years. The drive from Farmington runs through open high-desert and rough dirt for the final stretch, generally taking around two hours each way, so visitors often plan full-day or overnight trips.

A short drive north takes travelers across the state line into Colorado, where Mesa Verde National Park preserves more than five thousand Ancestral Puebloan sites, including the famous cliff dwellings of Cliff Palace and Balcony House tucked beneath sandstone overhangs. The park entrance is roughly an hour and a half from Farmington, and the route climbs from desert into forested mesa country, a dramatic shift in scenery within a single afternoon.

Closer to town, Aztec Ruins National Monument lies about 25 miles east in the small community of Aztec, New Mexico. The site centers on a partially reconstructed great house that visitors are welcome to walk through, along with a great kiva that can be entered on ranger-led tours. It is an easy half-day stop and pairs naturally with Salmon Ruins, a related Ancestral Puebloan site located on the western edge of Farmington along the San Juan River, where a museum and reconstructed rooms give additional context to the regional archaeology.

For those drawn to less structured outdoor experiences, the Bisti/De-Na-Zin Wilderness spreads across the badlands south of Farmington, a surreal landscape of hoodoos, petrified wood, and banded hills that has become increasingly popular with hikers and photographers. Navajo Lake State Park, roughly an hour east, adds a different kind of escape with boating, fishing, and pine-shaded campgrounds on the edge of the San Juan Mountains.

Farmington appeals to short-term rental owners because it sits in the middle of an unusually rich cluster of destinations. Guests can base themselves in a comfortable river-valley town and reach world-class archaeology, dramatic desert wilderness, and mountain scenery, all without the lodging costs of the larger gateway cities, while still enjoying a small-city core with restaurants, a revitalized downtown, and a scenic riverfront park.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc