Ashley, ND

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Ashley short-term rental market based on reliable data.

Listings

31 / 79

Reliable / Active

Revenue

$19,100

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Top Earners

$30,861

Top-Earners Revenue

Ashley

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Ashley.

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A

Very Investor friendly

Ashley Regulations

Short-term rentals are effectively allowed citywide in Ashley, ND, under a general business framework; no dedicated STR ordinance, license, or permit is required, keeping costs and complexity minimal with no caps, restricted zones, or onerous rules, and the city tone is supportive.

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About Ashley

Ashley is a small prairie city in McIntosh County, in the south-central part of North Dakota, where it serves as the county seat. With a population of approximately 750 residents, it has the quiet, tight-knit character typical of the rural Great Plains, surrounded by miles of wheat fields, grasslands, and gently rolling farmland. The community functions largely as a service center for the surrounding agricultural region and offers visitors a glimpse of the unspoiled, wide-open landscapes of central North Dakota. Ashley sits roughly 90 to 100 miles southeast of Bismarck, the state capital and the nearest major city, and is connected to the regional road network by state highways that traverse some of the state's most uninterrupted prairie.

The McIntosh County countryside around Ashley is part of one of North America's most popular upland game bird hunting regions. Each fall, hunters travel from across the country to pursue pheasants and other game across the area's mix of cropland, Conservation Reserve Program grasslands, and small wetlands. The wide horizons, grain elevators, and modest farmsteads scattered across the landscape give the area a quintessentially rural feel, and the slower pace appeals to travelers looking for an authentic slice of Plains life rather than a typical tourist destination. Local guides, outfitters, and small inns in nearby towns serve the seasonal hunting trade, and the wide-open scenery carries through every season.

To the north of Ashley lies Beaver Lake State Park, a peaceful outdoor destination known for its wooded shoreline, fishing, and small campground. Surrounded by a mix of prairie and deciduous trees, the park offers a quiet contrast to the surrounding grasslands and is one of the more popular day-use and overnight spots in south-central North Dakota. It is within easy driving distance of Ashley and adds a genuine outdoor recreation option to the area, particularly for families, anglers, and travelers seeking a night under the stars.

Further afield, the city of Bismarck, the state capital, offers a richer urban experience roughly 90 miles to the northwest. Visitors there can explore the North Dakota State Capitol, the Missouri River waterfront, the historic downtown, and a growing collection of shops, restaurants, and cultural venues. The drive between Ashley and Bismarck cuts through the heart of the state's prairie country, with wide skies and big views that remain one of North Dakota's defining features.

Ashley makes a compelling base for short-term rentals because it sits in one of the most authentic stretches of the northern Great Plains, away from the busier tourist corridors but within reach of both outdoor recreation and the amenities of a state capital. Its small-town character, affordable setting, and central location make it well suited to hunters, prairie travelers, road-trippers, and anyone interested in experiencing the quieter side of North Dakota. Combined with the draw of regional state parks and the cultural offerings of Bismarck, Ashley offers an unhurried base from which to explore a part of the state that many travelers never see.

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