Southport, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Southport short-term rental market based on reliable data.

Listings

311 / 848

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$47,397

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$416,785

Median Home Sale Price

Top Earners

$95,754

Top-Earners Revenue

Southport

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Southport.

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C

Challenging to Investors

Southport Regulations

Southport bans new short‑term rentals in most residential districts, forcing investors into only a few commercial zones (CBD, BD, PUD) and limiting operations to owner‑occupied homestays; the city requires costly insurance, a designated local responsible party, and enforces a strict three‑strike rule that can revoke a permit for three years, creating a high compliance burden and restricted investment landscape.

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About Southport

Southport is a small coastal city in Brunswick County, North Carolina, with a population of roughly 4,000 residents. It sits at the mouth of the Cape Fear River where it meets the Atlantic Intracoastal Waterway, giving it a distinctive waterfront character defined by shrimp boats, antebellum homes, and live oaks draped in Spanish moss. The town is best known as the mainland gateway to Bald Head Island and as a popular filming location for movies and television. It lies approximately 30 miles south of Wilmington, North Carolina, the nearest major city, with a typical drive of about 35 to 45 minutes.

Just across the Cape Fear River, Bald Head Island is one of the area's marquee draws and is reached via a passenger ferry from Southport's Deep Point Marina. The car-free island is known for its historic lighthouse, maritime forest, and wide, uncrowded beaches, and it has long been a beloved family vacation spot. The ferry crossing takes roughly 20 minutes, and many visitors pair a stay in Southport with a day on the island.

About 25 to 30 minutes south of Southport, Fort Fisher State Historic Site preserves the remains of a major Confederate earthwork fortification that fell to Union forces in 1865. Interpretive programs and a small museum walk visitors through what was once the largest sea-land battle of the Civil War. The adjacent Fort Fisher State Recreation Area adds nearly six miles of undeveloped beach and is popular for surf fishing and sea turtle nesting walks, making the two stops a natural pair for a half-day excursion.

Also a short drive south of town, the North Carolina Aquarium at Fort Fisher features a large Cape Fear River exhibit, a sea turtle recovery program, and touch tanks that appeal to families traveling with children. It is typically combined with a visit to the historic site and the recreation area, giving guests a full day of activities that begin and end near the Southport waterfront.

Southport combines the intimacy of a small historic port town with ready access to beaches, ferries, and family-friendly attractions, which makes it a versatile base for short-term rental guests. Its walkable downtown, riverfront parks, and proximity to Bald Head Island, Fort Fisher, and the aquarium give visitors plenty to fill a long weekend, while its relative distance from larger commercial development keeps the atmosphere relaxed. For owners, the steady flow of ferry-bound day-trippers, summer beachgoers, and history-minded travelers supports a rental market that rewards a quiet, well-located coastal setting.

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