Smithfield, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Smithfield short-term rental market based on reliable data.

Listings

27 / 49

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$29,270

Middle-Earners Revenue

Occupancy

78%

Middle-Earners Occupancy

Home Value

$296,276

Median Home Sale Price

Top Earners

$44,795

Top-Earners Revenue

Smithfield

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Smithfield.

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A

Very Investor friendly

Smithfield Regulations

STRs are allowed citywide with no city permits or caps, and the state’s 4.75% sales tax can be collected by platforms, keeping compliance simple and inexpensive; the lack of city-level restrictions and supportive tone make the environment very investor-friendly.

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About Smithfield

Smithfield is a small town in Johnston County, North Carolina, with a population of roughly 12,000 to 13,000 residents. Set in the gently rolling farmland of the coastal plain, the town has a quiet, traditional Southern character, anchored by a brick-lined downtown, a tobacco heritage, and a long-running reputation as a barbecue destination. It sits about 25 to 30 miles southeast of Raleigh, the nearest major city, making it a convenient rural stop within the broader Research Triangle orbit. Visitors typically come for the food, the small-town pace, and the surrounding historical and outdoor sites that dot this stretch of central eastern North Carolina.

The Ava Gardner Museum is Smithfield's marquee cultural attraction, housed in the restored 1901 Smithfield Masonic Lodge in the downtown area. The museum celebrates the life and film career of the Hollywood star, who grew up in nearby Grabtown, and includes memorabilia, costumes, photographs, and personal items. From the center of Smithfield, the museum is just a short walk or drive, making it an easy anchor for a day of sightseeing.

About 15 miles south of town, the Bentonville Battlefield State Historic Site preserves the site of the largest Civil War battle fought in North Carolina, fought in March 1865 as Sherman's army pushed north. The site features a visitor center, walking trails across the original fields and woods, and a small farmhouse that served as a Union field hospital. It is roughly a 20- to 25-minute drive from Smithfield and draws Civil War history enthusiasts touring the broader Carolinas campaign route.

The Neuse River runs through Smithfield and offers some of the most accessible outdoor recreation in the area. The river and its adjacent greenways provide spots for kayaking, canoeing, and fishing, and the Neuse River Trail is a developing greenway system that begins near Smithfield and stretches northward. Local outfitters and public launches make it relatively easy for visitors to spend a half-day on the water without venturing far from town.

Smithfield's appeal for short-term rentals lies in the combination of small-town charm, well-known regional food traditions, and its position as a base for exploring both the natural and historical side of central North Carolina. Guests can spend mornings kayaking the Neuse, afternoons tracing Civil War history at Bentonville, and evenings sampling the town's signature barbecue, all while staying within easy reach of Raleigh's restaurants, universities, and events when a city day trip is in order.

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