Jacksonville, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Jacksonville short-term rental market based on reliable data.

Listings

312 / 524

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$26,454

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$264,166

Median Home Sale Price

Top Earners

$44,718

Top-Earners Revenue

Jacksonville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Jacksonville.

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C

Challenging to Investors

Jacksonville Regulations

Jacksonville’s permissive framework (countywide STRs, free permits, platform tax integration) is friendly, but investor upside is constrained by a one whole‑home and one partial‑home permit cap per owner, moderate occupancy tax compliance (3% monthly filing with penalties), and multiple state‑level obligations (trust accounts, written agreements, safety/record rules).

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About Jacksonville

Jacksonville, North Carolina sits in Onslow County along the state's southern coastal plain, with a population of roughly 70,000 residents. The city has the steady, service-oriented feel of a mid-sized military community, shaped heavily by the long-standing presence of Marine Corps Base Camp Lejeune, one of the largest Marine Corps installations on the East Coast. Jacksonville serves as a natural gateway to the southern stretch of North Carolina's barrier-island beaches, and it lies about 60 miles northeast of Wilmington and roughly 130 miles southeast of Raleigh.

The Beirut Memorial is one of the city's most significant landmarks, honoring the 241 American servicemen killed in the October 1983 Beirut barracks bombings, many of them Marines based at Camp Lejeune. Set within Lejeune Memorial Gardens just minutes from the city center, the memorial and its surrounding gardens offer a reflective stop for visitors, family members, and history-minded travelers passing through the area.

Just to the southeast, Hammocks Beach State Park provides a quieter alternative to the busier Atlantic beaches, with a roughly three-mile stretch of undeveloped shoreline on Bear Island reachable by passenger ferry. About thirty minutes east of Jacksonville, Topsail Island and its communities of Topsail Beach, Surf City, and North Topsail Beach offer classic North Carolina coastal character, with fishing piers, calm sound-side paddling, and a well-known sea turtle nesting program that draws visitors during the warmer months.

Closer in, the New River winds past downtown Jacksonville, where the Jacksonville Riverwalk gives both residents and visitors a pleasant waterfront path for walking, jogging, and watching boats work their way along the waterway. A short drive east also brings travelers to the small waterfront town of Swansboro, known locally for its historic downtown, harbor views, and casual seafood spots along the White Oak River.

For short-term rental investors, Jacksonville offers a steady, year-round demand profile shaped by military families, service members in transition, and the consistent flow of beachgoers heading toward the southern coast. Its central position between Camp Lejeune, the Crystal Coast, and the Topsail Island beaches, paired with a comparatively affordable operating cost basis, makes the city a practical base for travelers who want coastal access without paying the higher nightly rates found in the beach towns themselves.

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