Greenville, NC

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Greenville short-term rental market based on reliable data.

Listings

228 / 602

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$23,536

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$238,064

Median Home Sale Price

Top Earners

$41,906

Top-Earners Revenue

Greenville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Greenville.

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A

Very Investor friendly

Greenville Regulations

STRs are clearly permitted citywide with no city permits, caps or occupancy limits; only state-level tax registration applies and the city tone is supportive with no action taken on stricter rules.

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About Greenville

Greenville is a mid-sized city in eastern North Carolina, serving as the seat of Pitt County. With a population of roughly 87,000, it carries the energy of a college town anchored by East Carolina University, one of the larger public universities in the state, while also functioning as a regional commercial and medical hub for surrounding rural counties. Its character blends a leafy, low-rise downtown and a revitalized uptown dining district with the bustle of a large university campus, a growing food scene, and a steady calendar of cultural and sporting events that draws visitors from across eastern North Carolina. Located about 85 miles east of Raleigh along the Tar River, Greenville also serves as a convenient inland base for travelers exploring the broader coastal plain and the Atlantic coast.

East Carolina University is the city's most prominent institution and a year-round draw, with the Pirates competing in NCAA Division I athletics. Football games at Dowdy-Ficklen Stadium, along with concerts, theater, and other events on the East Carolina University campus, bring thousands of visitors to the city, particularly in the fall. The walkable campus, its public art, and its nearby entertainment strips add a youthful, energetic layer to the city's identity.

Just minutes from downtown, River Park North is a Pitt County park built around a roughly 60-acre lake and miles of wooded trails. Locals and visitors come for fishing, kayaking, paddleboarding, picnicking, and easy loops through longleaf pine forest, making it a relaxed outdoor escape without leaving the city limits.

About an hour and a half to two hours east, the Outer Banks barrier islands offer wide Atlantic beaches, historic lighthouses, and the Wright Brothers National Memorial, while roughly 45 minutes southeast lies the colonial river town of New Bern, known for its preserved downtown and its claim as the birthplace of Pepsi. Closer to home, Cliffs of the Neuse State Park sits about 45 minutes west of Greenville, where bluffs drop down to the Neuse River and a small lake supports swimming, paddling, and miles of shaded hiking trails.

Greenville's appeal for short-term rentals comes from this layering of demand drivers: ECU's academic calendar and home-football weekends, a major regional medical center that brings patient families and visiting professionals, and a strategic location within easy reach of the coast, historic river towns, and the Research Triangle. The mix of affordable stays, walkable entertainment districts, and access to both beaches and forest gives the city a year-round occupancy profile that rewards well-located, well-staged properties.

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