Performance indicators for the Ferguson short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Ferguson.
Loading top listings...
Challenging to Investors
While STRs are currently permitted with a simple, one-time permit, the pending adoption of strict caps on new STRs in limited zones (commercial/open-use) with special-use permits, annual permit renewals with a utilization requirement, and size restrictions creates significant regulatory risk and a high compliance burden, pushing the overall friendliness into the challenging category.
Local STR Agent
STR specialist · Ferguson, NC
Ferguson is a small unincorporated community tucked into the foothills of the Blue Ridge Mountains in Wilkes County, North Carolina. With a population of just a few hundred residents, Ferguson has a quiet, rural mountain character defined by forested ridges, creeks, and a slower pace of life rooted in traditional Appalachian culture. The community sits in a region long associated with outdoor recreation, and it serves as a peaceful gateway to some of the most scenic stretches of northwestern North Carolina. The nearest major city is Winston-Salem, located roughly 60 to 70 miles to the east, while Charlotte lies about 90 miles to the south.
Just a short drive west of Ferguson, Stone Mountain State Park covers more than 14,000 acres of rugged Blue Ridge terrain straddling the Wilkes and Alleghany county line. The park is known for its 600-foot granite dome, miles of hiking trails, trout fishing in the surrounding creeks, and a restored mid-1800s homestead that offers a glimpse into early Appalachian life. Visitors typically reach the main park entrance in about 20 to 25 minutes from Ferguson, making it a convenient day trip for guests looking to experience North Carolina's mountain scenery.
To the south and east of Ferguson, W. Kerr Scott Reservoir provides nearly 1,500 acres of water surrounded by rolling woodlands. The reservoir is a popular destination for boating, fishing, swimming, and lakeside picnicking, with multiple recreation areas and a network of hiking and mountain biking trails circling the shoreline. From Ferguson, the main access points at Bandits Roost and Warrior Creek are generally reachable in around 25 to 30 minutes, offering a different but equally appealing outdoor experience from the higher-elevation state park nearby.
The community is also within easy striking distance of the Blue Ridge Parkway, one of America's most celebrated scenic drives. The closest access points near the Doughton Park and Jefferson areas can typically be reached in roughly 30 to 45 minutes, opening up the entire string of overlooks, trails, and visitor centers that wind along the high country of the Blue Ridge. The New River, one of the oldest rivers in the world, also flows through the broader region and draws paddlers, anglers, and quiet-water recreation enthusiasts throughout the warmer months.
For short-term rental investors, Ferguson's appeal lies in its combination of small-town quiet and proximity to some of western North Carolina's most rewarding natural attractions. Visitors who stay in the area are generally seeking mountain scenery, hiking, fishing, and a more remote experience than the busier destinations further south, which means a well-placed cabin or cottage here can serve as a comfortable base for travelers exploring the Blue Ridge, Stone Mountain, and W. Kerr Scott Reservoir without the crowds of more heavily marketed mountain towns.