Benson, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Benson short-term rental market based on reliable data.

Listings

16 / 32

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$17,079

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$320,762

Median Home Sale Price

Top Earners

$47,967

Top-Earners Revenue

Benson

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Benson.

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B

Generally Investor friendly

Benson Regulations

Short-term rentals are explicitly permitted citywide with a clear regulatory framework, indicating a supportive stance. Permitting is moderate—development and site plan approvals, parking minimums (2 on-site spaces plus one per extra bedroom over four), signage rules, and 24/7 management are required, but no hard cap or high fees are indicated. Enforcement uses a progressive citation/probation system, which is manageable and predictable for investors.

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About Benson

Benson is a small town in Johnston County, North Carolina, with a population of approximately 3,800 residents. It sits along Interstate 95 and US Highway 301, roughly 30 miles south of Raleigh, the state capital, and about 35 miles north of Fayetteville. The town has a quiet, rural Southern character, surrounded by farmland and pine stands, and is best known as the home of Benson Mule Days, a long-running annual festival held each September that draws tens of thousands of visitors. Its position along a major north-south interstate also makes it a convenient stopover for travelers moving between the Northeast and Florida, as well as a practical base for exploring the North Carolina coast, the Research Triangle, and the central part of the state.

One of the most significant nearby historic sites is the Bentonville Battlefield State Historic Site, located in Four Oaks, about 15 minutes north of Benson. This is the site of the largest Civil War battle fought in North Carolina, and it offers a visitor center, museum exhibits, and walking trails across the preserved battlefield grounds where Union forces under Sherman clashed with Confederate troops in March 1865.

The state capital of Raleigh is roughly 30 to 35 minutes north of Benson, providing the kind of urban amenities a small country town lacks. Visitors can spend a day at the North Carolina Museum of Natural Sciences or the North Carolina Museum of History, both located in downtown Raleigh, and pair the visit with stops at the State Capitol, the surrounding parks, and the restaurants and breweries of the city's Glenwood South and Warehouse District neighborhoods.

For travelers seeking outdoor recreation or a beach day, the Atlantic coast is within easy reach. Wilmington and the surrounding beaches, including Carolina Beach and Wrightsville Beach, are roughly two hours southeast, while the mountain towns of western North Carolina lie about three and a half to four hours to the west.

Benson's combination of small-town character, an iconic annual festival, and central location between the Triangle and the coast makes it a practical and appealing base for short-term rentals. The town's position along I-95 lends itself well to road-tripping guests looking for a quieter alternative to the chain hotels at the interstate exits, while Mule Days offers a recurring peak-season booking opportunity, and the surrounding historic sites, larger cities, and beaches give visitors a wide range of day-trip options to fill their stay.

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