Performance indicators for the Missoula short-term rental market based on reliable data.
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The highest-performing listings in Missoula.
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Very Investor friendly
Missoula explicitly permits short‑term rentals citywide, requires only online registration with a known number, and has no caps or tight zoning limits; while fees are moderate ($636 + health license + state costs), the process is clear, standardized, and supported by platforms, making compliance straightforward for investors.
Local STR Agent
STR specialist · Missoula, MT
Missoula, Montana, often referred to as the "Garden City" due to its lush green landscape, lies in the western part of the state. With a population of approximately 75,000 residents, Missoula is the second-largest city in Montana. It is situated around 140 miles northwest of the state's largest city, Billings, and is about 200 miles east of Spokane, Washington.
Missoula boasts numerous landmarks and attractions that draw visitors year-round, making it a desirable location for short-term rentals. The presence of the University of Montana adds a vibrant, college-town atmosphere to the city, fostering an array of cultural and sporting events.
Nature enthusiasts and adventure seekers are drawn to Missoula’s surrounding natural beauty. The city provides easy access to the Clark Fork River, which cuts through the heart of Missoula and is popular for fishing, kayaking, and riverfront trails. Not far south, visitors can explore Lolo National Forest (https://www.fs.usda.gov/lolo),,) an expansive area offering hiking, camping, and wildlife viewing opportunities.
Missoula is also home to several notable cultural and recreational landmarks. A key attraction is the historical Caras Park (https://www.missoulaparks.org/facilities/facility/details/Caras-Park-5),,) a downtown riverside park that hosts events and festivals throughout the year. Art aficionados will appreciate the Missoula Art Museum (https://missoulaartmuseum.org/),,) which showcases contemporary American Indian and Montana artists.
Other attractions include the Rocky Mountain Elk Foundation (https://www.rmef.org/),,) which promotes conservation efforts and offers educational exhibits and wildlife experiences. Visitors can also enjoy the city’s unique shopping districts and vibrant local food scene, best sampled at the Missoula Farmers Market (https://missoulafarmersmarket.com/)..)
With a healthy mix of outdoor activities, cultural events, and a robust local economy, Missoula provides a compelling appeal for short-term rentals, catering to a diverse range of visitors.