Missoula, MT

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Missoula short-term rental market based on reliable data.

Listings

549 / 967

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$30,699

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$575,182

Median Home Sale Price

Top Earners

$60,281

Top-Earners Revenue

Missoula

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Missoula.

Loading top listings...

A

Very Investor friendly

Missoula Regulations

Missoula explicitly permits short‑term rentals citywide, requires only online registration with a known number, and has no caps or tight zoning limits; while fees are moderate ($636 + health license + state costs), the process is clear, standardized, and supported by platforms, making compliance straightforward for investors.

View Missoula Regulations →

Local STR Agent

STR specialist · Missoula, MT

Trusted Expert
Get Expert Help In Missoula
Free consultation Response within 24h

About Missoula

Missoula sits in the western part of Montana, where it serves as the county seat of Missoula County and the second-largest city in the state. With an approximate population of 75,000, it has the feel of a lively college town thanks to the University of Montana, while still functioning as a regional hub for the surrounding mountain communities. The city rests in a broad valley along the Clark Fork River, framed by several mountain ranges, and is widely known as a gateway to some of the most scenic outdoor terrain in the Northern Rockies. The nearest sizable city is Spokane, Washington, roughly 200 miles to the west, while Helena, the state capital, lies about 110 miles to the east.

The biggest marquee attraction within reach of Missoula is Glacier National Park, an alpine expanse of glaciers, lakes, and jagged peaks along the Canadian border. From downtown Missoula, the park's west entrance is approximately a three-hour drive north, and many travelers use the city as a base for both hiking trips and scenic drives along the famous Going-to-the-Sun Road.

About 70 miles north of the city, Flathead Lake is the largest natural freshwater lake in the western United States, ringed by small resort towns, cherry orchards, and forested shoreline. It draws boaters, anglers, and families in summer, and the drive from Missoula winds through the Mission Valley, adding to the day's adventure.

Closer to town, A Carousel for Missoula is a hand-carved carousel in the heart of downtown that has become a beloved community landmark, offering rides to families along the riverfront. The nearby Smokejumper Visitor Center, operated by the U.S. Forest Service, gives visitors a look at the work of the nation's wildland firefighters through exhibits and an aircraft hangar, and it sits just off the main highway into town.

For a half-day excursion, Garnet Ghost Town lies about an hour's drive east of Missoula in the Garnet Mountains, offering a remarkably well-preserved glimpse of an 1890s gold-mining settlement. The surrounding Lolo National Forest adds hiking, camping, and winter sports to the mix and is essentially at the city's doorstep.

Missoula's appeal for short-term rentals lies in this blend of urban amenities and immediate access to wilderness. Visitors can spend a morning strolling the riverfront and visiting a downtown museum, then drive a few hours to stand beside a glacier or sail on a mountain lake. The University of Montana keeps the calendar full of events year-round, while the surrounding forests, rivers, and peaks provide four seasons of outdoor activity. Few places in the Northern Rockies combine this much variety with a walkable, food-and-drink-friendly downtown, which is why Missoula continues to draw travelers exploring western Montana.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc