Helena, MT

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Helena short-term rental market based on reliable data.

Listings

237 / 469

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$28,641

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$466,393

Median Home Sale Price

Top Earners

$50,090

Top-Earners Revenue

Helena

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Helena.

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B

Generally Investor friendly

Helena Regulations

STRs are allowed citywide with no city permit or registration, no caps or restrictive zones, and a hands‑off city tone. Investors only need a state Public Accommodation License with an annual inspection, health/safety compliance, and standard lodging tax setup—moderate permitting and fees but a known, manageable process.

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About Helena

Helena, Montana, the capital city of the state, offers a unique appeal for short-term rentals. With a population of approximately 33,000 residents, Helena provides a small-town charm with the conveniences of a larger city. It is situated roughly 112 miles north of Bozeman (https://www.visitmt.com/places-to-go/cities-and-towns/bozeman)) and about 126 miles southeast of Missoula (https://www.destinationmissoula.org)..)

Helena is known for its rich history and stunning landscapes, making it an attractive destination. Key landmarks include the Montana State Capitol (https://mhs.mt.gov/education/Capitol),,) a beautiful and historic building showcasing classical architecture, and the Cathedral of St. Helena (https://www.sthelenas.org/)) with its impressive Gothic design. Another major attraction is the Great Northern Carousel (https://greatnorthernhotel.com/carousel/)) which is popular among families.

Outdoor enthusiasts will enjoy the nearby Mount Helena City Park (https://www.helenamt.com/parks-and-trails),,) offering over 600 acres of trails and scenic vistas, making it perfect for hiking and nature walks.

Whether visitors are coming for business, history, outdoor adventures, or simply to enjoy the small-town atmosphere, Helena offers a range of short-term rental options close to its charming and significant landmarks.

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