Olive Branch, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Olive Branch short-term rental market based on reliable data.

Listings

40 / 105

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$36,595

Middle-Earners Revenue

Occupancy

70%

Middle-Earners Occupancy

Home Value

$335,467

Median Home Sale Price

Top Earners

$62,207

Top-Earners Revenue

Olive Branch

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Olive Branch.

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B

Generally Investor friendly

Olive Branch Regulations

STRs are treated as lodging uses under the city’s zoning code, with no city‑specific caps or bans, but investors must obtain a zoning compliance certificate, business license, and potentially a Bed & Breakfast license; permitting is routine and manageable, and while the environment is permissive, the lack of dedicated STR ordinances introduces some uncertainty.

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About Olive Branch

Olive Branch is a growing suburban city in DeSoto County, in the northwestern corner of Mississippi, with a population of roughly 40,000 residents. It sits about 20 miles southeast of downtown Memphis, Tennessee, and functions as a quieter, family-friendly alternative within the larger Memphis metropolitan area. Known for its spacious residential neighborhoods, good schools, and a small-town feel that belies its proximity to a major Southern city, Olive Branch has become one of Mississippi's fastest-growing communities over the past two decades. Travelers who book a stay here enjoy easy access to the cultural, musical, and culinary draws of Memphis without the density and noise of staying right in the urban core.

Just across the state line, Memphis, Tennessee, is the marquee attraction for visitors to the region. Roughly 25 to 30 minutes northwest of Olive Branch, the city offers a deep well of music and history, from the blues clubs of Beale Street and the soul landmarks of Graceland and Sun Studio to the National Civil Rights Museum at the Lorraine Motel. A short drive puts guests within reach of the Mississippi River, the Memphis Zoo, and the city's renowned barbecue joints, making Olive Branch a natural launching point for anyone exploring the broader Mid-South.

About 40 minutes south of Olive Branch, the Tunica area offers a different kind of draw. Known as the "Casino Capital of the South," this stretch of the Mississippi Delta features a cluster of gaming resorts, restaurants, and entertainment venues that draw visitors from across the region. It's a convenient option for travelers who want a bit of nightlife or a round of golf without making the longer trek into Memphis proper.

For outdoor recreation, Wall Doxey State Park lies roughly 30 miles southeast of Olive Branch near Holly Springs. The park surrounds a small lake and offers camping, fishing, hiking trails, and picnic areas beneath a canopy of hardwoods, providing a peaceful counterpoint to the busier tourist circuits in Memphis and Tunica. It's a popular spot for families and anyone looking to spend a day or two hiking, kayaking, or simply unwinding in a quiet natural setting.

Olive Branch is a compelling base for short-term rental operators and guests alike thanks to its blend of suburban calm and regional accessibility. Visitors can spend mornings on quiet residential streets and afternoons taking in the music of Memphis, the gaming floors of Tunica, or the green spaces of the surrounding Mississippi countryside, all within an easy drive. That combination of comfort, convenience, and variety of nearby experiences gives the city steady appeal for leisure travelers exploring the Mid-South.

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