Performance indicators for the Holly Springs short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Holly Springs.
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Challenging to Investors
Allowed only as owner-occupied Bed & Breakfast with owner living on-site, nightly rental only, breakfast service required, and special exception approval via Planning Commission/public hearing; limited zones and compliance requirements create meaningful constraints and deter non‑owner operators.
Local STR Agent
STR specialist · Holly Springs, MS
Holly Springs is a city in, and the county seat of, Marshall County, Mississippi, United States, near the border with Tennessee to the north. As of the 2020 census, the population was 6,968, down from 7,699 in 2010. Along with the Mississippi Delta, in the 19th century, the area was developed by European Americans for cotton plantations. After the Civil War, many freedmen continued to work in agriculture as sharecroppers and tenant farmers. As the county seat, Holly Springs is a center of trade and court sessions. The city has several National Register of Historic Places-listed properties and historic districts, including the Southwest Holly Springs Historic District, Holly Springs Courthouse Square Historic District, Depot-Compress Historic District, and East Holly Springs Historic District. Hillcrest Cemetery contains the graves of five Confederate generals and has been called "Little Arlington of the South".