Holly Springs, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Holly Springs short-term rental market based on reliable data.

Listings

36 / 60

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$17,493

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$173,649

Median Home Sale Price

Top Earners

$29,133

Top-Earners Revenue

Holly Springs

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Holly Springs.

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C

Challenging to Investors

Holly Springs Regulations

Allowed only as owner-occupied Bed & Breakfast with owner living on-site, nightly rental only, breakfast service required, and special exception approval via Planning Commission/public hearing; limited zones and compliance requirements create meaningful constraints and deter non‑owner operators.

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About Holly Springs

Holly Springs is a small, historically rich city in northern Mississippi, serving as the county seat of Marshall County. With a population of roughly 7,000 residents, it carries the unhurried pace of a traditional Southern town while offering a surprising depth of antebellum and civil rights-era history. Holly Springs is best known for its preserved 19th-century architecture, its connection to the journalist and civil rights pioneer Ida B. Wells, and as a convenient jumping-off point for exploring the rolling hills and parklands of north Mississippi. It sits approximately 35 miles southeast of Memphis, Tennessee, putting a major metropolitan area, international airport, and the cultural offerings of the Mid-South within about a 45-minute drive to the northwest.

A central draw is the Ida B. Wells-Barnett Museum, which honors the life and work of the groundbreaking journalist, suffragist, and anti-lynching activist who was born into slavery in Holly Springs in 1862. The museum is located on the campus of Rust College, a historically Black liberal arts institution founded in 1866 and one of the oldest HBCUs in the country. Together, the museum and the broader college grounds offer visitors a meaningful look at a powerful chapter of American history.

Just a few miles south of town lies Wall Doxey State Park, a 2,700-acre Mississippi state park anchored by Lake Springs, a 60-acre lake popular for fishing, kayaking, and swimming. The park's pine and hardwood forest also offers hiking trails, picnic areas, and family-friendly campgrounds, making it a year-round outdoor escape within easy reach of the city limits, roughly a 10-minute drive from the historic square.

Downtown Holly Springs itself functions as an open-air historical attraction. The town's Historic District contains dozens of preserved antebellum and Victorian homes, several of which open for seasonal tours, alongside a traditional courthouse square lined with locally owned shops, cafes, and small eateries. The surrounding region also includes a portion of the Holly Springs National Forest, where visitors can find additional hiking, hunting, and nature-watching opportunities across the wooded landscape just outside town.

Holly Springs makes a compelling base for short-term rental owners because it blends small-town charm with genuine historical and outdoor appeal, all while sitting within an easy drive of Memphis. Guests can spend their days touring antebellum homes, exploring a meaningful civil rights heritage site, paddling on a state-park lake, and still return in time for dinner on a quiet Southern square. The combination of a steady stream of heritage tourists, leaf-peepers, and weekend travelers from nearby metro areas gives the city a quiet but durable appeal for travelers seeking something more storied than a typical highway stopover.

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