Performance indicators for the Hattiesburg short-term rental market based on reliable data.
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The highest-performing listings in Hattiesburg.
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Generally Investor friendly
Hattiesburg explicitly permits short‑term rentals citywide via registration, licensing, and safety inspections, giving clear legal pathways. The process is moderate: annual licenses, biennial safety assessments, a 14% occupancy tax, and operational rules (parking, noise, guest logs). Zonal caps (1 per 1,000 ft) and proximity limits near schools/churches/daycares constrain density but are manageable for compliant investors.
Local STR Agent
STR specialist · Hattiesburg, MS
Hattiesburg sits in southeastern Mississippi as the seat of Forrest County, with a city population of about 48,000 residents and a metropolitan area that pushes well beyond 100,000. Known as the "Hub City" for the rail lines and highways that have long converged there, it has a youthful, college-town feel thanks to the presence of the University of Southern Mississippi, paired with the relaxed pace typical of small Southern cities. The town functions as a natural gateway to the Mississippi Gulf Coast, sitting about 60 to 70 miles north of the beaches and casinos, and is also roughly 90 miles southeast of Jackson and about 110 miles northeast of New Orleans.
The University of Southern Mississippi anchors much of the city's cultural life, and the restored Saenger Theatre downtown — a 1929 movie palace — hosts concerts, films, and touring productions throughout the year. Football game days at M.M. Roberts Stadium draw tens of thousands of visitors to town, and the university's galleries and performing-arts programs provide a steady flow of year-round events.
About 20 minutes south of downtown, Paul B. Johnson State Park wraps around a roughly 300-acre lake and offers boating, fishing, picnic areas, and shaded hiking trails through longleaf pine woods. The park is a favorite for families and weekend travelers who want a low-key outdoor break without driving to the coast, and the campground makes it a natural extension of any Pine Belt stay.
The De Soto National Forest covers more than 500,000 acres of southern Mississippi and lies within about a 45-minute drive of Hattiesburg, providing access to pine savannas, hardwood bottomlands, and the longleaf pine ecosystem for which the region is named. Hiking trails, scenic byways, and wildlife-viewing opportunities make it a popular day-trip destination for visitors who want to experience the landscape of the Deep South beyond the city limits.
Nearby Camp Shelby, one of the largest military training installations in the Southeast, contributes a regular stream of visitors to the area, while the Longleaf Trace — a 41-mile rail-trail that runs south from town — gives cyclists and runners a scenic route right out of Hattiesburg.
For short-term-rental owners, Hattiesburg offers a steady blend of demand drivers that rarely all align in a single market: a major university and its athletic and cultural events, a robust military presence at Camp Shelby, a growing medical sector that brings patients and families to the city's two main hospitals, and quick access to the Gulf Coast. The combination of year-round occupancy potential, an affordable cost basis compared to coastal Mississippi, and easy road and rail connections in every direction makes the Hub City an unusually versatile base for a southern Mississippi rental investment.