Columbia, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Columbia short-term rental market based on reliable data.

Listings

8 / 18

Reliable / Active

Cap Rate

16%

Middle-Earners Gross Yield

Revenue

$21,572

Middle-Earners Revenue

Occupancy

45%

Middle-Earners Occupancy

Home Value

$136,733

Median Home Sale Price

Top Earners

$32,528

Top-Earners Revenue

Columbia

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Columbia.

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B

Generally Investor friendly

Columbia Regulations

STRs are generally allowed at the state level with no city STR ordinances identified, implying no caps or heavy zoning limits; however, investors must obtain a city (and possibly county) business license, register for state sales/use tax on lodging, and verify any local taxes or inspections. This moderate permitting and verification need keeps the framework friendly but not fully open-access.

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About Columbia

Columbia is a small, laid-back city in southern Mississippi that serves as the county seat of Marion County. With a population of roughly 6,000, it has the unhurried pace and close-knit feel typical of rural Mississippi towns, and it sits in a region known for pine forests, rolling hills, and outdoor recreation. Columbia is best known as a gateway to several nearby lakes and state parks, drawing visitors who come for fishing, hiking, and water-based activities. It lies approximately 80 to 90 miles south of Jackson, the state capital, and is also within easy driving distance of the Louisiana border, making it a convenient stopover or base for travelers exploring the broader Gulf South region.

Just outside the city, Percy Quin State Park is one of the area's most popular destinations. The park surrounds Lake Mary Crawford and offers a range of outdoor activities, including swimming, fishing, boating, and picnicking along the lakeshore. Visitors can also play a round at the park's golf course, which is known for its scenic setting among the longleaf pines. It sits only a few miles west of downtown Columbia, making it an easy day trip or an anchor for a longer stay focused on nature.

Another regional draw is the Longleaf Trace, a roughly 44-mile rail-trail that runs through the area on a former railroad corridor. Stretching from Hattiesburg south through several communities, the trail passes near Columbia and is popular with cyclists, runners, and walkers. Its flat, paved surface and shaded canopy of longleaf pines make it approachable for casual riders and serious cyclists alike, and it offers a quiet way to experience the region's natural landscape.

Downtown Columbia itself has a quiet, historic character, with a small grid of older buildings, local shops, and local eateries reflecting the town's roots as a 19th-century river community along the Pearl River. While it is not a bustling commercial district, it offers a glimpse of small-town Mississippi life and serves as a handy gathering point for visitors exploring the surrounding countryside.

Columbia's appeal as a short-term-rental base comes from the combination of its small-town atmosphere, its proximity to well-loved outdoor destinations like Percy Quin State Park and the Longleaf Trace, and its position between larger hubs such as Jackson and Hattiesburg. Travelers seeking a slower pace, easy access to nature, and a genuinely local Mississippi experience will find Columbia a rewarding and affordable place to stay.

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