Canton, MS

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Canton short-term rental market based on reliable data.

Listings

3 / 36

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$33,713

Middle-Earners Revenue

Occupancy

66%

Middle-Earners Occupancy

Home Value

$225,868

Median Home Sale Price

Top Earners

$42,445

Top-Earners Revenue

Canton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Canton.

Loading top listings...

C

Challenging to Investors

Canton Regulations

Canton permits STRs only under general zoning and lodging rules, requiring change‑of‑use permits, building/occupancy approvals, fire and health inspections, off‑street parking, and strict residential‑compatibility limits (signage, exterior appearance, traffic/noise), creating permitting complexity and enforcement variability that raise investor risk.

View Canton Regulations →

Local STR Agent

STR specialist · Canton, MS

Trusted Expert
Get Expert Help In Canton
Free consultation Response within 24h

About Canton

Canton is a small city in central Mississippi and serves as the county seat of Madison County. With a population of roughly 13,000 residents, the city has a quiet, deeply historic character shaped by its tree-lined streets, antebellum and Victorian architecture, and a tradition of community festivals that draw visitors from across the region. Canton is best known for its well-preserved historic downtown square and for its position as a northern gateway to the Natchez Trace Parkway, one of the South's most celebrated scenic drives. The city sits approximately twenty miles due north of Jackson, the state capital and largest metropolitan area in Mississippi, placing it within an easy commute of urban amenities while retaining the feel of a small Southern town.

The heart of Canton is its historic downtown square, part of the Canton Historic District on the National Register of Historic Places. The district features a striking collection of nineteenth- and early-twentieth-century commercial buildings, courthouses, and churches arranged around the Madison County Courthouse. Visitors come for the architecture, the locally owned antique shops, the seasonal events, and the ongoing tradition of elaborate holiday displays that have made the city a regional destination in late autumn and December. The square is just a short walk from any point in the original town and serves as the focal point for nearly every visit to Canton.

Just minutes from the city center, the Natchez Trace Parkway begins its northward journey toward Nashville, Tennessee. The parkway, administered by the National Park Service, follows the route of an old Native American and frontier-era travel corridor and offers scenic overlooks, short hiking trails, picnic areas, and cypress swamps along its 444-mile length. Natchez Trace Parkway is a major draw for road cyclists, motorcyclists, and road-trippers, and Canton's position near its southern end makes it a natural overnight stop for travelers exploring the route.

To the northwest of Canton, the Mississippi Petrified Forest offers a different kind of day trip, with a small but well-known collection of fossilized wood and nature trails set in the rolling hills outside the village of Flora, roughly a twenty-minute drive from town. Together, the historic square, the parkway, and surrounding natural areas give Canton a blend of cultural and outdoor appeal that is uncommon for a city of its size.

For short-term rental owners, Canton offers a compelling mix of small-town charm, genuine historical character, and proximity to a nationally recognized scenic byway. Its location near Jackson expands the potential guest pool to include state capital visitors, while the Natchez Trace and the city's own seasonal events provide built-in reasons for travelers to book a stay.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc