Performance indicators for the Troy short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Troy.
Loading top listings...
Generally Investor friendly
STRs are explicitly allowed under Troy’s general business licensing and zoning without citywide caps; permitting is standard (business license, zoning confirmation, building permits/inspections where applicable) and follows routine city portals. State lodging tax registration adds only standard tax compliance, and no burdensome reporting or inconsistent enforcement is indicated.
Local STR Agent
STR specialist · Troy, MO
Troy is a small city in eastern Missouri that serves as the county seat of Lincoln County. With a population of roughly 21,000 residents, it carries the feel of a growing Midwestern community that has retained much of its small-town character while benefiting from its proximity to a major metropolitan area. Located about 55 miles northwest of St. Louis along the Interstate 61/Interstate 70 corridor, Troy functions as a convenient stopover and gateway for travelers exploring rural Lincoln County, the surrounding river hills, and the broader northeastern Missouri region. The city's identity is shaped by its historic Main Street district, its role as a regional service center, and its access to a network of state parks, conservation areas, and the Mississippi River corridor.
Just north of Troy, Cuivre River State Park covers thousands of acres of oak-hickory forest, tall-grass prairie, and riparian bottomland along the Cuivre River. About a 20-minute drive from the city center, the park offers hiking and equestrian trails, a swimming pool, picnic areas, and campsites, making it a frequent destination for families and outdoor enthusiasts visiting the Troy area.
To the west, Mark Twain Lake provides a larger outdoor recreation draw within roughly an hour's drive. The reservoir and surrounding Mark Twain State Park are popular for boating, fishing, swimming, and hiking, and the nearby town of Hannibal, associated with author Mark Twain, adds a cultural and historical layer for day-tripping visitors.
South of Troy, the greater St. Louis region opens up additional possibilities for visitors, with its museums, professional sports, the Gateway Arch, and Forest Park all within roughly an hour's drive. Closer to home, the small historic downtowns of nearby towns such as Moscow Mills, Old Monroe, and the riverside community of Elsberry offer antique shops, locally owned restaurants, and glimpses of the region's 19th-century heritage along the historic St. Louis-to-Hannibal corridor.
Troy's combination of a quiet, affordable small-town setting, its position along a major interstate corridor, and its access to state parks, larger lakes, and the attractions of St. Louis makes it a practical base for short-term rental guests. Visitors who want to combine outdoor recreation, small-town charm, and a day trip into the city can do so without long commutes, giving property owners a versatile audience ranging from road-trippers and families to hunters, anglers, and weekend explorers of northeast Missouri.