Salem, MO

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Salem short-term rental market based on reliable data.

Listings

62 / 105

Reliable / Active

Cap Rate

9%

Middle-Earners Gross Yield

Revenue

$17,301

Middle-Earners Revenue

Occupancy

45%

Middle-Earners Occupancy

Home Value

$184,398

Median Home Sale Price

Top Earners

$33,350

Top-Earners Revenue

Salem

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Salem.

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B

Generally Investor friendly

Salem Regulations

Salem explicitly allows STRs and keeps the license cost low ($25) with straightforward permitting, but a Conditional Use Permit is required for residential zones and a mandatory annual inspection adds steps. The biggest added burden is the 2% Dent County tourism tax which must be collected and remitted monthly to the county, increasing ongoing compliance. Overall the framework is manageable for investors.

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About Salem

Salem is a small city in the south-central Ozark region of Missouri, serving as the county seat of Dent County. With a population of roughly 4,500 residents, it carries the unhurried pace of a rural county seat, framed by rolling hills, hardwood forests, and the clear-flowing rivers for which the region is celebrated. Salem is best known as a gateway to the Ozark National Scenic Riverways, one of the country's first federal preserves dedicated to protecting a wild river system, and it sits within easy striking distance of several state parks and spring-fed streams that draw outdoors enthusiasts year-round. The nearest major city is St. Louis, located approximately 130 miles to the northeast, a drive of about two and a half hours via Interstate 44.

One of the most popular nearby destinations is Montauk State Park, situated about 15 miles southwest of Salem at the headwaters of the Current River. The park is renowned for its year-round rainbow and brown trout fishing and offers cabins, a campground, and restaurant in a quiet, wooded setting. Its accessibility from Salem makes it a frequent stop for travelers exploring the region.

A short drive east of town brings visitors to the Current River, a spring-fed stream winding through the Ozark National Scenic Riverways. The river is a favorite for canoeing, tubing, and floating trips, with outfitters scattered throughout the region offering rentals and shuttles. Small access points and campgrounds line the banks, providing classic Midwestern outdoor recreation.

To the southeast lies the broader Ozark National Scenic Riverways system itself, headquartered in nearby Van Buren. Established in 1964, it preserves the Current and Jacks Fork rivers along with their surrounding landscapes of caves, springs, and hardwood forest. Activities range from leisurely floats to more rigorous hiking, horseback riding, and exploring some of the state's deepest and most pristine spring systems.

Downtown Salem offers a small-town main-street experience with locally owned shops, diners, and the Dent County Courthouse anchoring the square. The town also serves as a practical base for visitors who want to combine the comforts of in-town lodging with day trips into the surrounding wilderness, a balance that makes it a common stopover for travelers heading to or from the larger national park units further south.

Salem's combination of small-town character, genuine Ozark scenery, and proximity to nationally significant natural areas makes it a quietly compelling base for short-term rentals. Guests can settle into a comfortable property and still reach trout streams, spring-fed rivers, and trailheads within a short drive, while St. Louis and the I-44 corridor keep the destination well connected to broader travel routes.

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