Pacific, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Pacific short-term rental market based on reliable data.

Listings

44 / 71

Reliable / Active

Cap Rate

12%

Middle-Earners Gross Yield

Revenue

$29,323

Middle-Earners Revenue

Occupancy

52%

Middle-Earners Occupancy

Home Value

$242,325

Median Home Sale Price

Top Earners

$54,060

Top-Earners Revenue

Pacific

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Pacific.

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C

Challenging to Investors

Pacific Regulations

Pacific explicitly allows STRs, but most residential and several other districts require a Conditional Use Permit with staff review, a public hearing, and a denial precedent, creating uncertain approvals. Even where permitted, operators face multiple licenses, annual inspections, occupancy caps, short-stay and annual-guest limits, strict signage rules, and a sleeping room tax, raising compliance costs and limiting investor confidence.

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About Pacific

Pacific (formerly Franklin) is a city in the U.S. state of Missouri in eastern Franklin County and extending to the east into southwest St. Louis County. The population was 7,414 at the 2020 census.

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