New Madrid, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the New Madrid short-term rental market based on reliable data.

Listings

7 / 10

Reliable / Active

Cap Rate

16%

Middle-Earners Gross Yield

Revenue

$17,546

Middle-Earners Revenue

Occupancy

57%

Middle-Earners Occupancy

Home Value

$109,522

Median Home Sale Price

Top Earners

$26,653

Top-Earners Revenue

New Madrid

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in New Madrid.

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B

Generally Investor friendly

New Madrid Regulations

Missouri permits STRs with no citywide caps; New Madrid lacks a published STR ordinance, so operators face only the default steps (verify zoning, basic safety, sales‑tax registration). Moderate, predictable compliance makes this manageable rather than onerous.

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About New Madrid

New Madrid sits in the far southeastern corner of Missouri, in New Madrid County, where the Bootheel region meets the Mississippi River. With a population of roughly 3,000 residents, the small city has an unhurried, small-town character shaped by its riverfront location and its deep ties to one of the most dramatic chapters in American geology. New Madrid is best known as the namesake of the New Madrid Seismic Zone and the epicenter of the catastrophic earthquakes of 1811 and 1812, which were among the most powerful ever recorded in the contiguous United States and reportedly caused the Mississippi River to run backward in places. The city lies approximately 130 miles south of St. Louis and around 50 miles south of Cape Girardeau, making it a quiet but historically rich stop in the Mississippi flyway and along the Great River Road.

The New Madrid Historical Museum, located in the heart of downtown, preserves the story of those 1811-12 earthquakes and the people who lived through them, with period artifacts, photographs, and interpretive displays tracing the area's pre-quake past. The museum sits within walking distance of most of the city's lodging options, making it a convenient first stop for visitors interested in the area's seismic history.

A short drive east of town brings travelers to Big Oak Tree State Park, a compact but ecologically extraordinary preserve protecting some of the largest trees in Missouri. Set in a low-lying bottomland forest near the confluence of the Mississippi and Little River drainages, the park offers boardwalk trails through cypress swamps and bottomland hardwoods, with the kind of ancient, towering oaks that give the place its name. It is roughly a 20- to 30-minute drive from New Madrid.

South of New Madrid, across the state line in Tennessee, Reelfoot Lake provides one of the region's most distinctive natural settings. The lake was formed by the same 1811-12 earthquakes that defined New Madrid's identity, when the land sank and the Mississippi briefly flooded into a forested basin. Today the lake is a popular destination for bald eagle viewing in winter, fishing for crappie and catfish, and paddling through stands of bald cypress draped in Spanish moss. It lies about 40 miles south of New Madrid, near Tiptonville and the small community of Samburg.

Back in town, the Hunter-Dawson State Historic Site, an elegant pre-Civil War home on the edge of the residential historic district, offers another window into the area's nineteenth-century past. Operated seasonally as a Missouri state historic site, the house is furnished with period pieces and tells the story of a prominent local family during the years just before and after the earthquakes reshaped the region.

For short-term rental owners, New Madrid offers a niche but meaningful market: history-minded travelers tracing the New Madrid earthquake story, birders and anglers bound for Reelfoot Lake, hunters visiting the surrounding duck and deer country, and road-trippers following the Great River Road between St. Louis and Memphis. Its location near three states, its unusually rich geological backstory, and its position along the Mississippi give it a story that few small river towns in the region can match.

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