Marthasville, MO

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Marthasville short-term rental market based on reliable data.

Listings

37 / 66

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$25,831

Middle-Earners Revenue

Occupancy

32%

Middle-Earners Occupancy

Home Value

$348,398

Median Home Sale Price

Top Earners

$43,756

Top-Earners Revenue

Marthasville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marthasville.

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B

Generally Investor friendly

Marthasville Regulations

STRs appear permitted citywide with no ban or cap, and the city offers clear portals, inspections and adopted codes; however, investors must secure an occupancy permit, plan reviews/building permits for changes, and register for Missouri sales/lodging taxes, creating moderate permitting complexity and compliance steps.

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About Marthasville

Marthasville is a small city in Warren County, Missouri, situated along the northern bluffs of the Missouri River about 60 miles west of St. Louis. With a population of approximately 1,200, it has the quiet, unhurried feel of a rural river town, surrounded by rolling farmland, vineyards, and forested hills. The community serves as a popular gateway to Missouri's wine country and to one of the state's most beloved long-distance trails, drawing outdoor enthusiasts and weekend travelers looking for an alternative to busier tourist destinations in the region.

A short drive west of town, the Katy Trail State Park passes directly through Marthasville, offering cyclists and hikers access to the longest rails-to-trails conversion in the United States. The trail traces the route of the former Missouri-Kansas-Texas Railroad along the Missouri River, and from Marthasville visitors can ride for miles in either direction past bluffs, farm fields, and small river towns. The local access point makes the town a natural stopover for trail travelers who need lodging, food, and rest between longer stretches of the route.

Just a few miles to the east, the Augusta AVA holds the distinction of being the first recognized American Viticultural Area in the United States, designated in 1980. The rolling hills and loess soils along the Missouri River produce notable red and white wines, and the surrounding region is dotted with family-owned wineries that offer tastings, tours, and regular events. Marthasville sits at the western edge of this wine trail, making it a convenient home base for visitors who want to sample multiple wineries without staying in the busier town of Augusta itself.

A short drive southwest of Marthasville, the tiny community of Defiance is home to the gravesite of the famous frontiersman Daniel Boone and a nearby monument honoring his legacy. The historic site, which sits above the Missouri River, draws visitors interested in early American history and offers a quiet, contemplative stop. Combined with the river views, the proximity to the Katy Trail, and the surrounding wine country, this single attraction adds a meaningful cultural layer to the area's appeal.

Marthasville makes a compelling base for short-term rentals because of its central position among three of east-central Missouri's most distinctive draws: the Katy Trail, the Augusta wine region, and the Daniel Boone historic area. Its small-town character, river-town setting, and easy access to St. Louis for day trips give it a versatility that appeals to both active travelers and those simply looking to unwind in a scenic, slower-paced part of the state.

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