Marshfield, MO

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Marshfield short-term rental market based on reliable data.

Listings

31 / 68

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$17,863

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$258,845

Median Home Sale Price

Top Earners

$30,152

Top-Earners Revenue

Marshfield

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshfield.

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B

Generally Investor friendly

Marshfield Regulations

Marshfield treats STRs as standard residential lodging and only requires building permits and code compliance under the adopted 2018 IBC, with no identified caps or bans and permissibility of tiny homes; investors’ main tasks are verifying zoning suitability, confirming any local business license or lodging taxes, and arranging safety inspections, which are moderate and manageable rather than prohibitive.

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About Marshfield

Marshfield is a small city and the county seat of Webster County, Missouri, set in the rolling, forested landscape of the Ozarks. With a population of approximately 7,500 residents, the community has a quiet, small-town character rooted in its 19th-century pioneer heritage and made distinctive by its most famous native son, astronomer Edwin Hubble, who was born here in 1889. Marshfield serves as a convenient gateway to outdoor recreation in the surrounding hills and to the larger amenities of nearby Springfield, which lies roughly 25 miles to the west.

A short distance from the town center, the Edwin Hubble historical marker honors the astronomer whose observations of distant galaxies helped establish that the universe is expanding. The site, located in the heart of his hometown, offers a quick stop for visitors interested in the history of science and the regional heritage of the Ozarks.

Just outside Marshfield, the Niangua River winds through the forested countryside and is a popular destination for canoeing, kayaking, and tubing during the warmer months. Its gentle currents and shaded banks make it a favorite for families and casual paddlers, with much of the route passing through the Mark Twain National Forest, which spans a large portion of the surrounding region.

Approximately 25 miles to the west, the city of Springfield offers a contrasting set of attractions, including the Wonders of Wildlife National Museum and Aquarium, recognized as one of the largest wildlife destinations in the country, and the flagship Bass Pro Shops store. A bit farther afield, Wilson's Creek National Battlefield preserves the site of the first major Civil War battle west of the Mississippi River and offers an interpretive visitor center, hiking trails, and self-guided driving tours.

With its small-town pace, central Ozarks location, and proximity to both natural beauty and urban attractions, Marshfield makes a compelling base for short-term rentals. Visitors can spend their days floating the river, exploring Civil War history, or taking in the sights of Springfield, then return to a quieter community in the evening.

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