Marshall, MO

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Marshall short-term rental market based on reliable data.

Listings

26 / 47

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$17,856

Middle-Earners Revenue

Occupancy

39%

Middle-Earners Occupancy

Home Value

$188,623

Median Home Sale Price

Top Earners

$33,877

Top-Earners Revenue

Marshall

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Marshall.

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B

Generally Investor friendly

Marshall Regulations

Missouri permits short‑term rentals state‑wide, and the provided guide found no city/county‑specific STR rules in Marshall; the main investor hurdle is registering for state lodging/sales taxes and verifying zoning/HOA compliance. With no identified caps, bans, or fee/permit barriers, the environment is manageable and compliance‑focused rather than prohibitive, but uncertainty about local rules introduces moderate risk.

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About Marshall

Marshall is a small, friendly city in central Missouri, serving as the county seat of Saline County. With a population of roughly 13,000 residents, it carries the relaxed pace of a Midwestern college town, anchored by Missouri Valley College, a private liberal arts institution founded in the late 19th century. The city has deep historical roots tied to the Santa Fe Trail, and its brick storefronts, tree-lined streets, and quiet residential neighborhoods give it a classic small-town Missouri feel. Marshall sits about 80 miles east of Kansas City and roughly 150 miles west of St. Louis, placing it within a few hours' drive of two major metropolitan areas while retaining the charm of rural America. It also serves as a convenient gateway to the Missouri River Hills and a handful of well-preserved 19th-century communities nearby.

A short drive southeast of Marshall brings visitors to Arrow Rock State Historic Site, a remarkably preserved 19th-century river town that once sat along the Boonslick Road and the Missouri River. The village features a courthouse museum, historic homes, and the Lyceum Theatre, one of Missouri's oldest regional theaters. Roughly 25 miles from Marshall, Arrow Rock makes for a popular day trip for those interested in frontier and antebellum history. Travelers familiar with Missouri state parks can learn more at Arrow Rock State Historic Site.

Within Marshall itself, the Missouri Valley College campus contributes a youthful energy to the town and frequently hosts cultural events, athletic competitions, and lectures that draw visitors from across the region. The campus and its historic buildings are part of what gives Marshall its identity as a regional educational hub and offer visitors a chance to stroll through tree-shaded grounds in the heart of the city.

For outdoor recreation, the surrounding Saline County landscape is part of Missouri's broader prairie and river-hill country, with the Missouri River and its associated bottomlands within easy driving distance. Visitors interested in regional history and trails can also explore remnants of the Santa Fe Trail, which once crossed through the Marshall area and helped establish the town as an important 19th-century stopover.

Marshall makes a compelling base for short-term rental guests who want a quieter, more affordable alternative to staying in Kansas City or Columbia while still enjoying access to the surrounding region's history and natural scenery. Its central Missouri location, combined with nearby historic sites, the presence of Missouri Valley College events, and easy day-trip access to the Missouri River country, gives the town a steady mix of visitors throughout the year, from families tracing the Santa Fe Trail to parents visiting students to road-trippers exploring the heart of the state.

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