Bethany, MO

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Bethany short-term rental market based on reliable data.

Listings

19 / 31

Reliable / Active

Cap Rate

17%

Middle-Earners Gross Yield

Revenue

$23,737

Middle-Earners Revenue

Occupancy

49%

Middle-Earners Occupancy

Home Value

$136,334

Median Home Sale Price

Top Earners

$35,711

Top-Earners Revenue

Bethany

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Bethany.

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B

Generally Investor friendly

Bethany Regulations

STRs are likely permitted as a general residential use and are not barred by city rules; however, investors must obtain business licensing, confirm occupancy/safety under IBC/IRC, and register for state/local lodging taxes, with no explicit caps or bans, but unclear local requirements create uncertainty.

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About Bethany

Bethany is a small, quiet city in northwest Missouri that serves as the county seat of Harrison County. With a population of approximately 3,000 residents, it carries the unhurried character of a traditional Midwestern farming community, surrounded by rolling pastures, timbered draws, and the broad agricultural landscape that defines this corner of the state. Bethany is best known as a convenient stop along the routes that connect travelers to the wider recreational and historic offerings of northern Missouri and the Iowa borderlands, and it sits roughly 80 miles north of Kansas City along the Interstate 35 corridor.

Just outside Revere, a short drive southeast of Bethany, the Battle of Athens State Historic Site preserves the grounds of a notable Civil War engagement fought in 1861. The site, which is operated by Missouri State Parks, features a walking trail through restored earthworks, a museum, and a historic cemetery, offering a quiet but meaningful destination for visitors interested in the early days of the war. It lies within about 20 miles of Bethany, making it an easy afternoon outing.

Outdoor recreation in the area centers on the network of rural byways, small lakes, and the Grand River watershed that threads through Harrison County. Visitors can expect opportunities for fishing, hunting, and hiking in nearby public lands and conservation areas, with the kind of open space and quiet country roads that draw travelers looking to slow down. The town itself, anchored by its historic courthouse square, hosts a handful of locally owned shops, diners, and seasonal community events that give visitors a feel for small-town Missouri life.

Bethany makes a compelling base for short-term rental guests who want a peaceful, off-the-beaten-path experience with easy access to a broad swath of northern Missouri. Its location along the I-35 corridor makes it a natural overnight stop for road-trippers traveling between Kansas City and Des Moines, while its proximity to historic sites, river country, and rural landscapes offers visitors a chance to explore a less-visited but genuinely welcoming corner of the state.

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