Performance indicators for the New Ulm short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in New Ulm.
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Challenging to Investors
STRs appear legally allowed but regulation is uncertain—sources conflict on licensing, fees, and whether any city ordinances exist—creating risk of shifting rules and inconsistent enforcement; Blue Earth County surveyed standards and caps without clarity on implementation, adding uncertainty for investors.
Local STR Agent
STR specialist · New Ulm, MN
New Ulm ( NEW ULM) is a city in Brown County, Minnesota, United States. The population was 14,120 at the 2020 census. It is the county seat of Brown County. It is located on the triangle of land formed by the confluence of the Minnesota River and the Cottonwood River. The city is home to the Hermann Heights Monument, Flandrau State Park, the historic August Schell Brewing Company, and the Minnesota Music Hall of Fame. The city is known for its German heritage and its historical sites and landmarks dating back to the US-Dakota War of 1862.New Ulm is the episcopal see of the Roman Catholic Diocese of New Ulm and home to the Handmaids of the Heart of Jesus. The Dakota called New Ulm the "Village on the Cottonwood" or Wachupata.