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Generally Investor friendly
STRs are allowed in multiple zones and clearly permitted via zoning permits (often with straightforward planning review and occasional CUP/PUD), with standard building/life‑safety, septic, and sales‑tax compliance and no citywide caps on units or nights. The city’s tone is supportive and rules are reasonably clear, but permitting requires municipal review, county B&B licensing, and environmental/shoreland compliance which can add cost/timeline for investors.
Local STR Agent
STR specialist · Motley, MN
Motley is a small city in Morrison County, in central Minnesota, with a population of roughly 600 residents. Straddling U.S. Highway 10, it has the relaxed, blue-collar character of a rural Minnesota crossroads town, anchored by agriculture, light industry, and the steady flow of travelers between the Twin Cities and the Brainerd Lakes region. Motley is best known as a convenient, lower-key base for visitors exploring the lakes, forests, and rivers of north-central Minnesota, and it sits about 25 miles southwest of Brainerd, the nearest major city and the regional hub for shopping, dining, and medical services.
The Crow Wing River winds through the area just south of town, offering a scenic ribbon of water for canoeing, kayaking, tubing, and shore fishing. Paddlers can launch close to Motley and follow the river as it flows through wooded bluffs and farmland toward its confluence with the Mississippi, making it one of the region's most accessible outdoor recreation corridors for guests who do not want to drive far from their rental.
About 20 miles northeast of Motley lies the Brainerd Lakes area, a sprawling network of more than 460 lakes that draws visitors year-round for boating, swimming, walleye fishing, and winter activities. Resorts, public access points, and golf courses dot the landscape, and the wider region also includes the Cuyuna Country State Recreation Area, a popular destination for mountain biking on former mining trails, clear lakes for diving, and inland paddling roughly 45 miles east of town.
Roughly 25 miles south of Motley, near Little Falls, Camp Ripley is a large Minnesota National Guard training reservation that also encompasses an extensive wildlife management area open to the public for hunting, hiking, and wildlife watching during designated seasons. Its mix of prairie, forest, and wetland habitat offers a different flavor of outdoor experience from the lake country to the north and appeals to visitors interested in birding and quiet natural spaces.
Motley's appeal as a short-term-rental base lies in this combination of small-town affordability, central location along a major highway, and quick access to some of north-central Minnesota's most popular outdoor destinations. Guests can enjoy a quieter, more affordable stay than in the busier resort towns of the Brainerd Lakes, while remaining within easy driving distance of major recreation areas, the Crow Wing River, and the cultural and service amenities of Brainerd itself.