Performance indicators for the Brainerd short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Occupancy
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The highest-performing listings in Brainerd.
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Challenging to Investors
STRs are allowed but require a county license with moderate fees ($100/bedroom), mandatory septic compliance and insurance ($300k), 24/7 contact, and site/inspection requirements. The City of Brainerd is advancing proposed caps (40 units citywide) and restrictive zones, creating uncertain scale and added compliance risk. This layered burden and evolving rules push the environment into a Challenging tier.
Local STR Agent
STR specialist · Brainerd, MN
Brainerd ( BRAY-nərd) is a city and the county seat of Crow Wing County, Minnesota, United States. Its population was 14,395 at the 2020 census. Brainerd straddles the Mississippi River several miles upstream from its confluence with the Crow Wing River, having been founded as a site for a railroad crossing above the confluence. Brainerd is the principal city of the Brainerd Micropolitan Area, a micropolitan area covering Cass and Crow Wing counties and with a combined population of 96,189 at the 2020 census. The city is well known for being the partial setting of the 1996 film Fargo.