Muskegon, MI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Muskegon short-term rental market based on reliable data.

Listings

281 / 546

Reliable / Active

Cap Rate

17%

Middle-Earners Gross Yield

Revenue

$33,238

Middle-Earners Revenue

Occupancy

56%

Middle-Earners Occupancy

Home Value

$191,105

Median Home Sale Price

Top Earners

$69,193

Top-Earners Revenue

Muskegon

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Muskegon.

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B

Generally Investor friendly

Muskegon Regulations

Muskegon allows STRs citywide, issues a straightforward $500 license (includes inspection), and provides clear, predictable requirements. Caps per overlay zone and adjacency limits plus moderate paperwork, insurance, and renewal duties make it a known, manageable process rather than a major barrier to entry.

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About Muskegon

Muskegon is a port city on the eastern shore of Lake Michigan and the county seat of Muskegon County. With a population of roughly 38,000 residents, it carries the dual character of a former lumber and manufacturing hub reinventing itself as a Great Lakes beach destination. The city's wide sandy shoreline, historic downtown, and surrounding state park lands make it a natural gateway to west Michigan's lakeshore, and it sits about 35 miles northwest of Grand Rapids, the nearest major city.

Just north of the city, Michigan's Adventure is the largest amusement and water park in the state, drawing summer crowds with roller coasters, a dedicated water park, and family attractions. The park is roughly a 15-minute drive from downtown Muskegon and adds a major day-trip draw during the warmer months, when occupancy in nearby vacation rentals typically peaks.

Muskegon State Park anchors the area's outdoor recreation, encompassing more than 1,200 acres of dunes, forest, and Lake Michigan frontage within about a ten-minute drive of downtown. The park is known for its towering sand dunes, a swimming beach on Lake Michigan, and a channel that connects the lake to Muskegon Lake, making it popular for swimming, sunbathing, hiking, and winter sports. Pere Marquette Beach, a wide stretch of Lake Michigan shoreline at the park's edge, is consistently ranked among the best freshwater beaches in the country.

Down by the waterfront, the USS Silversides Submarine Museum offers a different kind of appeal, pairing a preserved World War II submarine with the WWII Coast Guard Cutter McLane and accompanying exhibits. Located along the Muskegon Lake channel just minutes from the city center, the museum draws history-minded travelers and adds year-round cultural depth to a market that might otherwise be considered seasonal. Nearby, the revitalized downtown and the adjacent Lakeside district feature the Muskegon Museum of Art, the historic Hackley and Hume homes, and a growing lineup of breweries, restaurants, and event venues.

Muskegon offers a compelling mix for short-term rental investors: it pairs a genuinely walkable downtown and a deep bench of attractions with quick access to Grand Rapids and the broader west Michigan lakeshore. The combination of beaches, an amusement park, state parkland, and a working maritime museum gives the city year-round draw potential, while its relative affordability and proximity to a major regional airport keep the door open for a wide range of guest profiles.

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